Tourism

In a substantial deal that will boost the hospitality landscape of Sharjah, ARADA, a joint venture between KBW Investments and Basma Group, today signed a monitoring arrangement with Emaar Hospitality Group, the hospitality & recreation subsidiary of Emaar Properties PJSC, to launch three new resorts in Sharjah.

The three hotels under Emaar Hospitality Group's costs way of living Address Hotels + Resorts, high end way of living Vida Hotels and Resorts, and the modern midscale Rove Hotels will certainly be situated in Aljada, a 24 million square foot integrated way of life location, and a new recreation and enjoyment hub for Sharjah.

The arrangement was authorized by HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of ARADA, HRH Prince Khaled bin Alwaleed bin Talal, Vice Chairman of ARADA, and Mohamed Alabbar, Chairman of Emaar Properties, in the visibility of senior officials of both companies in addition to Emaar Hospitality Group.

Under the terms of the agreement, Emaar Hospitality Group will handle Address Aljada Sharjah with 150 spaces, and Address Residences Aljada Sharjah, an exclusive selection of just 150 serviced residences, located in Aljada's Central Center, the heart of the megaproject. Developed by Zaha Hadid Architects, the 1.9 million square foot Central Center will certainly be a brand-new emphasis for recreation and home entertainment in the UAE, and a contribution to an Emirate that is currently widely considered the social capital of the Arab world. Aljada's Central Hub will be a significant destination for vacationers and residents in its very own right, using a carefully picked mix of world-class offerings, matched by community facilities and an array of retail and eating experiences.

Close is the Vida Aljada Sharjah with 175 hotel spaces and Vida Residences Aljada Sharjah with 120 homes. Located within Aljada's Business Park is the 300-room Rove Aljada Sharjah. The serviced houses under Address and Vida will certainly be sold in the 4th quarter of 2018.

His Excellency Sheikh Sultan bin Ahmed Al Qasimi said: "Our flagship development, Aljada is a first-of-its-kind integrated way of living destination in Sharjah that will include remarkable value to the economic situation. Hospitality is among the core elements of the mega-development. With the growth in traveler arrivals to Sharjah, and the emirate's status as a cultural hub, there is strong potential for constructing a durable hospitality facilities. Our contract with Emaar will bring tried and tested hospitality competencies to this magnificent advancement that will certainly change Sharjah's economy."

Mohamed Alabbar said: "ARADA is redefining the residential and commercial landscape of Sharjah with Aljada, its ambitious master-planned location that will catalyse all industries of the economy. Via our partnership, we are bringing 3 distinct hotel experiences that will satisfy the demands of site visitors and residents. This is an excellent instance of the collaborations we cultivate to develop legendary destinations of the future. Our three hotel brands - Address, Vida and Rove-- have set high industry requirements and will certainly be a sterling addition to Aljada."

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, included: "Sharjah has unique touristic value that is specified by its cultural museums in addition to natural destinations. With our 3 hotel brands noting their entrance to Sharjah for the very first time, we are not just increasing our footprint in the UAE however additionally adding the enhancing the tourism market of the emirate. While Address Aljada Sharjah will certainly interest luxury tourists, Vida Aljada is for the brand-new generation of entrepreneurs and travellers, and Rove Aljada Sharjah brings the midscale offering. All hotels stand out for their brand viewpoint and design approach, and lie centrally adding to the connectivity and mobility of our guests."

Address Aljada Sharjah brings the very same 'where life happens' strategy to ensure that visitors get the highest possible solution standards in a central location. The hotel will have all modern services such an option of special dining establishments, including The Restaurant at Address Aljada Sharjah as well as a fitness centre, meeting rooms and more. Address Hotels + Resorts has currently revealed its growth to run resorts in Saudi Arabia, Bahrain, Egypt, Turkey and the Maldives as well as the UAE.

Vida Hotels and Resorts is a refreshingly different upscale way of life hotel and houses brand for the new generation of business executives, entrepreneurs and recreation tourists. Vida, suggesting 'life' in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Vida Aljada Sharjah will certainly supply its setting apart value proposition in Sharjah with a variety of amenities and way of life choices. Emaar Hospitality Group has expanded the impact of Vida to Saudi Arabia, Bahrain and Egypt along with numerous new resorts in the UAE.

A contemporary midscale hotel brand name that shows the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC. Created for the new generation tourist who recognises value, remains linked with technology and gravitates towards culturally-inspired environments, Rove Hotels defines a new particular niche in Dubai's dynamic hospitality field. Rove Hotels already has five functional properties in well-connected areas throughout Dubai - Rove Midtown, Rove City Centre, Rove Health Care City, Rove Trade Centre and the most current addition, Rove Dubai Marina, which opened up in April.

Launched in September 2017 by His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, the AED 24 billion Aljada has quickly come to be Sharjah's fastest-selling residential community. Supplied in phases starting in 2019, the whole project is expected to be finished by 2025.

The Aljada masterplan is carefully created with walkability and vast green areas in mind, permitting residents, workers and visitors the ability to live, work, play and be amused within a fully integrated and sustainable community. Aljada is ideally positioned on the last significant plot of primitive land in the heart of Sharjah, with exceptional connectivity to bordering areas, and is a comprehensive district that makes up significant retail, leisure and enjoyment options, along with a wide variety of household and industrial offerings.

• Tags
• #Business
• #Magazine
• #Lifestyle