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DXB LIVE, the experiential agency of the Dubai World Trade Centre (DWTC), achieved a significant milestone by winning three prestigious awards at the Middle East Event Awards 2025, held in Jumeirah, Dubai. The accolades underscore the agency's excellence in sustainability, integrated services, and innovative event execution.

The awards were presented in the presence of regional and international industry leaders, further cementing DXB LIVE’s growing stature in the global events landscape.

Award Wins Across Strategic Categories

DXB LIVE was honoured in the following categories:

• Best Community Event Award for Hatta Cultural Nights, a signature cultural event that showcases the heritage and artistic richness of Hatta.

• Best Stand Design and Build (<100 sqm) for its creative and impactful FujiFilm stand at Medlab.

• Best Event on a Budget for the Dubai Coffee Festival 2024, which attracted over 20,000 visitors in its first week, showcasing high-impact delivery within a limited financial scope.

These recognitions reflect DXB LIVE’s commitment to delivering comprehensive and sustainable event solutions that cater to diverse client needs while maintaining exceptional quality and creativity.

Sustainability at the Core of Innovation

Since its inception, DXB LIVE has embedded sustainability into its operational DNA. By incorporating eco-friendly materials, adopting recycled construction solutions, and implementing resource-efficient practices, the agency has aligned its strategies with national environmental agendas such as the Dubai Net Zero Carbon Emission Strategy 2050, the Dubai 2040 Urban Master Plan, and the UAE Net Zero 2050 Initiative.

The company’s exhibit at the Middle East Event Show embodied this vision through its natural floral facades and innovative use of organic materials, offering a unique multi-sensory experience that was widely acclaimed by judges and attendees.

Leadership Perspective

Khalid Al Hammadi, Executive Vice President of DWTC and DXB LIVE, stated:

“We are honoured to receive these awards that reflect our team’s unwavering commitment to innovation and sustainability. In today's evolving landscape, sustainability is a necessity—not a choice—and we are proud to lead the charge in transforming Dubai’s vision into tangible, measurable outcomes for the events sector.”

Al Hammadi further emphasized that the agency continues to invest in digital innovation, infrastructure, and human capital to scale operations both locally and globally. These investments are central to supporting the UAE’s economic diversification and reinforcing the event sector's contribution to the national economy.

Driving Forward the Region’s Events Ecosystem

With these latest accolades, DXB LIVE has reinforced its position as one of the Middle East’s leading full-service event agencies, renowned for managing all facets of events—from ideation and design to execution—across creative, technical, logistical, and operational domains.

The recognition at the Middle East Event Awards further propels DXB LIVE’s journey as a regional and international frontrunner in sustainable event planning and a key player in establishing Dubai as a global hub for sustainable exhibitions and conferences.

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