Business

Devialet, the renowned French acoustic engineering company, has officially opened its first flagship store in The Dubai Mall, marking a significant expansion in the Middle East. In partnership with Chalhoub Group, this milestone underscores Devialet’s commitment to redefining premium audio experiences, offering customers an opportunity to explore the brand’s state-of-the-art sound technology.

By establishing a presence in one of the world’s most prestigious shopping destinations, the new store provides an immersive environment where visitors can engage with Devialet’s innovative products. The location features the brand’s signature Phantom speaker collection, along with a carefully curated selection of high-fidelity audio solutions.

A Vision for Luxury Tech and Acoustic Excellence

Ramit Harisinghani, General Manager of Chalhoub Group, emphasized the strategic importance of this launch, stating:
"The opening of Devialet’s flagship store at The Dubai Mall marks a significant milestone in our expansion across the Middle East. As part of Chalhoub Group’s commitment to shaping the future of luxury retail, we are excited to offer customers an immersive journey into Devialet’s revolutionary approach to sound. This new store not only embodies Devialet’s pursuit of acoustic excellence but also reinforces our mission to bring the world’s most advanced luxury tech to Dubai, a city at the forefront of innovation."

Minimalist Design with a Focus on Immersion

The 1,079-square-foot flagship store reflects Devialet’s signature minimalist design ethos, with flowing curves and a monochromatic palette creating an elegant atmosphere. The highlight of the space is its Listening Room, featuring a Phantom theater where visitors can experience the brand’s signature sound quality in a meticulously designed setting.

Emmanuel Nardin, Chief Design Officer of Devialet, described the vision behind the store:
"When we envisioned the Dubai Mall store, our aim was to create a space that embodies the essence of Devialet: awakening all the emotional senses that accompany listening. To bring this vision to life, we designed an exclusive space with a refined aesthetic, seamlessly combining monochromatic tones and enveloping rounded shapes to fully immerse visitors in the universe of Devialet. The true centerpiece, the listening room, has been enhanced with a carefully orchestrated lighting design and a subtle interplay of transparency, creating an immersive experience where every note and every vibration comes to life."

Strengthening Devialet’s Global Presence

Devialet’s CEO, Jacques Demont, highlighted the importance of the GCC region for the brand’s international growth:
"At Devialet, we are convinced of the exceptional potential that the GCC region holds for our global expansion. The opening of our flagship store in the heart of Dubai Mall is a key milestone in our international development strategy, aimed at offering the best of French acoustic engineering. This new space will provide our future customers with a unique immersion into the Devialet universe, allowing them to experience the full power and purity of our sound signature."

Devialet’s partnership with Chalhoub Group, a company with over 70 years of experience in luxury retail, ensures that this flagship store will deliver an exceptional shopping experience tailored to the region’s discerning clientele.

Store Location and Opening Hours

• Location: The Dubai Mall, 2nd Floor
• Monday to Thursday: 10 AM - 11 PM
• Friday to Saturday: 10 AM - 12 AM

With this new opening, Devialet aims to redefine the luxury audio market in Dubai, bringing its world-class sound technology to a growing audience of music and technology enthusiasts.

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