Careem Appoints Nadia Rouchdy as Head of Sustainability and Social Impact

Business

Careem Appoints Nadia Rouchdy as Head of Sustainability and Social Impact

Careem, the leading ride-hailing service Middle East and North Africa, has actually designated Nadia Rouchdy as Head of Sustainability and Social Effect. In this role, Rouchdy will certainly lead Careem's initiatives in sustainability, both inside and externally, and integrate our vision of long-lasting calculated planning to develop a positive influence on business, the setting and society all at once.

Rouchdy brings Careem a solid track in sustainability, climate change policy, stakeholder engagement, and strategic community investment, and will certainly be responsible for designing and executing business providing and lasting advancement techniques throughout the region. Particularly, this will certainly involve encouraging and building a culture of cross-functional teams that will operate in concert to identify and execute on opportunities to install social and environmental sustainability right into tasks, projects and activities where possible.

Rouchdy will certainly additionally function carefully with Careem's board and senior management to enlist their assistance and participation in key sustainability campaigns and will additionally be in charge of engaging with external stakeholders and developing collaborations in the private and governmental field to make the most of community impact.

" Careem's goal to have a higher positive influence on the atmosphere and society - both through exactly how we do our business and exactly how we engage with the world past - belongs of our company DNA. And after observing the extraordinary impact of our community programs in the past, including our partnership with UNHCR, we decided to buy making our mission a reality and supplying the sources it should scale sustainably," said Dr. Abdulla Elyas, chief individuals officer and founder, Careem.

Careem's sustainability vision is to develop a favorable effect in the region. Fulfilling this vision means setting new requirements for brand names in the broader Middle East for the best ways to be an excellent company citizen. This will be done via making sustainability part and parcel of what Careem does for its customers, associates and Captains.

" Nadia brings a strong background and competence in sustainability monitoring and social and ecological planning, and with her in charge of this calculated function, it will certainly give more emphasis and deepness to Careem's sustainability methods and enable us to continue gaining ground toward our goal of developing a lasting establishment that influences. Nadia will act as Careem's internal and public ambassador for sustainability and related issues, and will certainly have a key duty to play in straightening our business passions and activities with the wider passions of society," Elyas included.

Rouchdy joins Careem from Emirates Wild animals Society in organization with WWF (EWS-WWF), where she led the drafting of adaptation methods for regional governments. She has actually likewise worked on environment modification reduction and adjustment research study to support. the improvement of power effectiveness and in taking on climate modification dangers. Formerly, Rouchdy worked in the economic sector for luxury retailer, the Chalhoub Group, to create regional sustainability strategies and programs as well as consulted organizations on sustainability structures and reporting during her time as a sustainability advisor.

Rouchdy holds a bachelor level in Commerce and Business Management from McGill. University in Montreal, Canada and is currently going after an MSc in Environmental Monitoring from SOAS, University of London.