To spread the strong message of Pink October 2020, and strengthen the fight against breast cancer, Emirates Oncology Society and the Emirates Medical Association, in collaboration with Burjeel Cancer Institute at Burjeel Medical City, launched nation-wide drive-by lighting up Burj Khalifa with pink colour and presenting a series of tips on the significance of early detection of breast cancer. The activity is the greatest visual campaign for breast cancer awareness in the world up to date.

Breast Cancer Awareness Month, commemorated in October of every year around the world, allows shining a light on healthful living in the UAE, and remind women to be mindful of their well-being and the significance of the early discovery of screening tests to ensure speedy cure.

We are delighted to launch this biggest worldwide campaign for breast cancer awareness in Burj Khalifa, one of the UAEs landmarks as the country is advancing rapid strides in the healthcare industry as part of its 2021 Vision to be one of the best nations in the word, said Dr Humaid Al Shamsi, President of Emirates Oncology Society (EOS).

The efficient control of breast cancer lies majorly in the early discovery of the disease, as it guarantees a better chance of reaching a wide range of therapy options, said Dr Humaid Al Shamsi, President of Emirates Oncology Society (EOS).

Dr Shamsi emphasised on the significance of bi-monthly self-breast exams and yearly mammograms. Combined with clinical and self-breast exams, mammography can enhance the likelihood of diagnosing the disease, he added.

Changes in the overall size, shape, or appearance of the breast or breast pain are to be noted as serious and warning signs that women should be aware of, Dr Shamsi said while stressing on the need of early discovery. Worldwide, the most popular type of cancer in women is breast cancer. A woman diagnosed with breast cancer in the early stages has a 93 per cent or higher survival rate. Experts support women who are at greater risk of developing breast cancer, such as women with a family or medical history, to follow a periodic consultation plan with their doctor.

Age, weight, alcohol consumption, smoking, diet and exercise are some of the risk factors that trigger the development of the disease.