Technology

The Athar Festival – Saudi Festival of Creativity, the Kingdom's largest creative marketing industry gathering, has unveiled a series of initiatives tailored for senior brand creatives and C-suite executives during its second edition, scheduled for November 5-6, 2024. These programs aim to advance professionals at every level, fostering growth in Saudi Arabia’s creative sector in line with Vision 2030.

The festival lineup includes the Future CMO Academy, powered by Omnicom Group, an intensive program designed to prepare senior marketers for Chief Marketing Officer roles. Other key events include a collaborative workshop with Google titled Global Saudi: An AI-Powered Global Marketing Summit, offering insights into data-driven advertising and AI-powered tools.

In addition, C-suite roundtables will bring together industry leaders for high-level discussions on trends and strategies in marketing and business. The CMO Roundtable, led by Bloomberg Media, and The CEO Roundtable, powered by RAIYN, will focus on challenges and opportunities within the Saudi market, with a strong emphasis on innovation, continuous learning, and positioning Saudi brands globally.

The festival will also feature masterclasses, including the Build Impactful Products Masterclass by Tajalla Creative Agency and the Influencer Masterclass by Vamp, providing practical knowledge for professionals seeking to enhance their skills.

Empowering women in marketing, the Maheerah Programme, powered by Publicis Groupe, returns for its second edition. This initiative offers coaching, workshops, and exclusive networking opportunities for mid to senior-level professionals, helping them to advance their careers.

Ian Fairservice, Chairman of Athar Festival and Managing Partner of Motivate Media Group, emphasized the festival’s commitment to fostering growth and innovation, stating, "Athar Festival will continue to serve as a platform for creative marketing professionals seeking to expand their horizons and drive Saudi Arabia's ambitious future."

For more information, visit the Athar Festival official website.

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