Technology

ASDA'A Burson-Marsteller won leading honours at the worldwide renowned 9th Gold Common Awards kept in Hong Kong last Thursday, (November 30), being named Middle East Consultancy of the Year and winning the Social Media Communications category for the campaign New ways to connect with #AvayaEngage.

In winning the 'Social network Communications' prize, the firm was admired for its innovative use of digital channels to involve with stakeholders of the international innovation company, Avaya, and to drive tramp to its global showcase occasion, Avaya ENGAGE.

"Today, the recognition of our work is transcending our conventional regional boundaries," stated Sunil John, Founder and Chief Executive Officer of ASDA'A Burson-Marsteller. "The Gold Standards, the most distinguished honors of their enter Asia Pacific and the Middle East, recognise the most effective of the most effective, and we are delighted with our victories, which acknowledge the world-class criterion of the work we do. Our team functions tirelessly to generate work of the highest quality, and such recognition only gases our interest to provide excellence" he included.

With five dedicated practices - Brand name Communications, Enterprise & Technology, Financial, Public Matters and Corporate - and 11 wholly-owned offices throughout the region, ASDA'A Burson-Marsteller is the company of document for regional businesses, governments and multinationals alike. Throughout 2017, the Company has bought enhancing its competence, with significant hires at its Dubai HQ, consisting of the current addition of former National editor Hassan Fattah as managing director, and raising workers and resources across regional offices.

The strengthened team has actually allowed ASDA'A BM to complete across every sector and market in which it operates. Core brand-new business wins considering that January 2017 consist of ADNOC, the Islamic Armed Forces Counter Terrorism Coalition, VISA, Roche Diagnostics, HTC and the UAE Federal Tax Authority, to include in the stellar work with existing clients such as Ford, Nestl, General Electric, Emaar, Abu Dhabi Financial Group, GEMS and an other organisations across areas and sectors.

Now in its nine year, the Gold Requirement Awards are organised by Public Affairs Asia - a network for senior government connections, business affairs and corporate interactions professionals running across the Asia Pacific and Middle East region, to display excellence in business public affairs, calculated communications, citizenship and stakeholder involvement. This year, the platform received greater than 300 entries across all groups, exceeding previous records.

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