Business
Alpha Dhabi Holding Enters Strategic Partnership with Al Jazira Club
Alpha Dhabi Holding PJSC, a leading investment holding company in the MENA region, has signed a major partnership agreement with Al Jazira Sports Club, marking a new chapter in the club’s corporate collaboration journey.
Under the agreement, Alpha Dhabi will serve as the official partner of Al Jazira Club from now until the end of the 2027/2028 sports season. As part of the partnership, Alpha Dhabi's branding will be prominently featured on the upper back of the club’s first-team football jerseys and across marketing assets at Mohammed bin Zayed Stadium, the home of Al Jazira Club.
A Commitment to Community and Excellence
Speaking on the occasion, Eng. Hamad Al Ameri, Managing Director and Group CEO of Alpha Dhabi Holding, stated:
“Our partnership with Al Jazira Club reflects our ambition to celebrate the values of teamwork, excellence, and ambition across the community. This collaboration will support grassroots sporting and cultural initiatives and create pathways to future success for local talent. We are confident that together we will achieve remarkable successes both on and off the pitch.”
Aligning with Vision and Values
Mr. Jamal Saeed Al Nuaimi, Group CEO of Al Jazira Club, welcomed the new alliance, saying:
“We are very pleased to announce Alpha Dhabi as a partner of Al Jazira Club. This agreement confirms the club's direction and reinforces its position as an attractive partner for major national and international companies. We share many values with Alpha Dhabi, including our commitment to community impact, service excellence, and continuous innovation.”
He added that the collaboration is a mutual commitment to achieving high-performance standards and long-term success in both the sports and corporate sectors.
Future-Focused Partnership
The partnership aims not only to enhance the visibility of Alpha Dhabi Holding through high-profile branding opportunities but also to promote local talent development and foster a culture of innovation and excellence in the UAE’s sports ecosystem.