Al Arabia Outdoor Advertising and Multiply Group Sign MoU to Establish Global Investment Entity in Out-of-Home Advertising

Technology

Al Arabia Outdoor Advertising and Multiply Group Sign MoU to Establish Global Investment Entity in Out-of-Home Advertising

Strategic Alliance to Drive International Expansion and Innovation in the OOH Sector

In a move to expand its global footprint, Al Arabia Outdoor Advertising has signed a Memorandum of Understanding (MoU) with Multiply Group PJSC’s (ADX: MULTIPLY) media vertical. This agreement sets the foundation for a joint entity focused on investing in the global out-of-home (OOH) advertising sector, enabling both companies to strengthen their international presence and explore acquisition opportunities beyond the MENA region.

Driving Growth in Global OOH Advertising

The MoU aims to:
✅ Expand into new global markets and enhance leadership in the OOH sector.
✅ Explore joint investments in advertising technology and artificial intelligence (AI).
✅ Develop advanced advertising platforms, including Supply-Side Platforms (SSP), to enhance targeted advertising efficiency and sector sustainability.

Leadership Insights on the Partnership

Mohammad Al-Khereiji, CEO of Al Arabia Outdoor Advertising, emphasized:

“Signing this agreement with Multiply Group reflects our commitment to global expansion, aligning with our rapid growth in the Middle East as the region’s leading OOH network. This collaboration will strengthen our position as one of the fastest-growing players in the sector, allowing us to integrate AI and emerging technologies into groundbreaking solutions.”

Samia Bouazza, Group CEO and Managing Director of Multiply Group, added:

“This partnership aligns with Multiply Group’s global growth strategy. By joining forces, two media powerhouses are advancing out-of-home advertising and AdTech.”

A Bold Step Towards Industry Innovation

This collaboration represents a significant milestone in OOH advertising, bringing high-growth investment opportunities while attracting global technology partners. The joint entity will:

Scale OOH advertising technologies internationally.
Enhance digital transformation in outdoor advertising.
Foster sustainability and long-term sector competitiveness.

By combining resources and expertise, Al Arabia Outdoor Advertising and Multiply Group are positioned at the forefront of the OOH advertising revolution, setting new benchmarks for innovation, global expansion, and tech-driven advertising solutions.