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Bollywood star Sanjay Dutt has successfully launched The Glenwalk, a premium Scottish drink, in Dubai. This grand event, held at Jumeirah Creek, attracted industry leaders and connoisseurs, marking a significant milestone in The Glenwalk's international expansion.

Originally launched in India in June 2023, The Glenwalk quickly sold out due to its massive success and record sales. This prompted the brand to expand globally, with Dubai chosen as the first step in this journey. The city’s vibrant cosmopolitan nature and status as a global transit hub made it an ideal location for the international debut. Dubai’s diverse populace, including a significant Indian expatriate community, aligns perfectly with The Glenwalk’s vision of blending tradition with modernity.

Reflecting on the Dubai launch, Sanjay Dutt said, "This event marks a significant chapter for The Glenwalk. When Mokksh approached me with the idea of creating a premium scotch that the masses can enjoy, I was immediately on board. The Glenwalk is not just a drink; it's a celebration of craftsmanship and tradition."

Mokksh Sani, co-founder and the visionary behind The Glenwalk, added, "Our vision with The Glenwalk is to blend tradition with modernity, creating a drink that not only pays homage to its Scottish roots but also appeals to the Indian palate. We are thrilled to introduce The Glenwalk to Dubai’s cosmopolitan audience and provide a premium experience at a reasonable cost."

Echoing these sentiments, Sanjay Dutt further noted, "The Glenwalk embodies a journey to perfection, offering a premium experience that resonates with those who appreciate the finer things in life."

Following its successful Dubai launch, The Glenwalk is set to be available in duty-free shops across the region in collaboration with Gulf Beverages. This strategic expansion aims to cater to international travelers and further solidify The Glenwalk’s presence on the global stage.

The Glenwalk’s rapid ascent can be attributed to the vision and dedication of its founding team, which includes Manesh Sani and Mokksh Sani of Living Liquidz, one of India’s largest liquor retail chains; Jittin S. Merani of Drinq Bar Academy; Rohan Nihalani, the owner of Morgan Beverages; and Neeraj Singh, representing Cartel and Bros. Each partner brings a wealth of experience and a shared passion for elevating the spirits market.

With the Dubai launch, The Glenwalk is set to capture the hearts of discerning consumers in the Middle East, offering an unmatched drinking experience that combines the best of Scottish tradition and modern sophistication. The brand’s commitment to quality and accessibility ensures that it will continue to redefine the scotch landscape, both in India and beyond.

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