Business

Samsung Gulf Electronics, in collaboration with Dubai Media Incorporated, hosted an exclusive event for X Factor Dubai contestants at the Samsung SmartThings Home. The event showcased the transformative power of smart technologies, blending innovation with creativity to inspire the next generation of Arab musical talent.

Event Highlights:

• Smart Home Experience: Contestants toured the SmartThings-enabled area, witnessing firsthand how integrated technologies are revolutionizing daily living.
• Interactive Sessions: Media representatives and influencers engaged with the contestants during a welcome reception.
• Musical Performance: The evening concluded with an impromptu musical showcase, demonstrating the superior audio capabilities of the SmartThings system.

A Platform for Arab Talent:

The event celebrated the diverse talents of the X Factor Dubai contestants:

• Barham Al Diwani (20, Iraq): A school dropout pursuing his musical dreams.
• Abdul Rahim Al Halabi (20, Syria): A rising star making waves in Dubai.
• Habiba Selim (25, Egypt): A former management professional turned singer.
• Rawan Al Thalathi (19, Egypt): A budding artist representing Alexandria.
• Nasser Al Mishari (24, Kuwait): Known for his unique vocal style.
• Hashem Al Raqad (25, Jordan): Balancing music with a career in accounting.
• Majed Khaled (20, Saudi Arabia): A music and media student.

This lineup underscores the vibrant future of Arab music, showcasing a range of backgrounds and styles.

Samsung’s Vision for Innovation and Creativity:

Shafi Alam, Head of Corporate Marketing and Direct-to-Consumer Business at Samsung Gulf Electronics, expressed:
"We were thrilled to host the X Factor Dubai contestants at our SmartThings Home. Their enthusiasm for our smart technologies reflects our commitment to fostering innovation and supporting the region’s creative talent."

Partnership with X Factor Dubai:

Samsung’s collaboration with Dubai Media Incorporated on X Factor Dubai integrates the latest Samsung technologies into every stage of the show, enhancing the contestants’ experience. The winner will receive a Samsung Creator Studio Set, reinforcing Samsung’s dedication to nurturing creative talent.

X Factor Dubai: A Showcase for Innovation:

With top viewership on Dubai TV, X Factor Dubai provides a dynamic platform to highlight Samsung’s cutting-edge consumer electronics and mobile technologies while championing the growth of Arab musical talent.

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