Technology

Visa (NYSE: V), the global leader in digital payments, will bring its global brand name and also technology to African football this summertime as it officially revealed its collaboration with the Confdration Africaine de Football (CAF) as a sponsor of the Total Africa Cup of Nations (AFCON) competition in 2019 and 2021.

The sponsorship deal will make the payments gigantic the exclusive repayment companies at all places during the Overall AFCON tournaments in 2019 and also 2021 as well as will be the recommended repayment choice for tickets acquired both in-person and online. Additionally, Visa will certainly be the main companion of the player companion program, giving over 1,100 children the chance to lead their football heroes out at the Overall AFCON matches.

Visa has a long as well as happy history of supporting football, having been a sponsor of the FIFA Globe Mug since 2007. Coming off the back of an effective 2018 FIFA World Cup campaign in Russia as well as with preparations underway for the upcoming FIFA Female's World Cup France 2019, this organization improves Visa's technique to bring the very best of their sponsorship experience on the international phase to regional tournaments.

Ahmad Ahmad, President, Confdration Africaine de Football (CAF) said: "The benefits of buying African football are clear to see, and also with football being the primary passion of customers throughout the continent we're pleased to invite Visa as a sponsor of the Overall AFCON event. Through this partnership with CAF, Visa will certainly be able to connect further with its consumers as well as utilize CAF as a cutting-edge marketing platform. Africa is now more connected than ever before, and Visa's repayment network will play an important function in reaching and also awarding followers across the area. I'm certain that with each other we will take African football to the next degree."

"Football is one of the most preferred sport worldwide with an estimated 4 billion followers and the sporting activity fundamentally lines up with Visa's values of acceptance as well as inclusion. The Total Africa Cup of Nations event is probably one of the most essential football occasion in our area where the most effective of African football comes together. We are very pleased to begin our organization with CAF, Lagardre Sports and the Overall AFCON competition to sustain the growth of football in our crucial markets," stated Andrew Torre, Regional Head Of State, Central & Eastern Europe, Middle East and also Africa (CEMEA), Visa.

"Being the regional payment services partner at some of the most significant global sporting buildings worldwide has allowed us to showcase the most recent in repayment innovation on an international phase and also has had a demonstrable influence on the follower experience and also neighborhood seller atmosphere. We are looking forward to a huge summer season in 2019 where via our sponsorship of two of the biggest football events worldwide, we can connect football's most passionate and also engaged audiences via our powerful, reliable and also safe repayment network and produce one-of-a-kind and also extraordinary experiences for global football followers, cardholders and clients alike," said Torre.

With every global sponsorship, Visa has concentrated on sustaining host markets by linking a lot more neighborhood vendors to Visa's repayment network to ensure that the influx of international fans taking a trip to the sporting venues can ensure and convenient settlements. Visa has likewise historically enabled cardholders to win the possibility to attend suits, and also while there, having the chance to experience payment experiences that enhance their onsite experience. Most lately at the 2018 FIFA Globe Cup, followers and sellers were able to appreciate and experience secure contactless payment technology that was presented at the 12 FIFA World Cup Russia arenas.

Visa aims to take advantage of the Complete AFCON system to remain to deliver phenomenal advantages to its regional neighborhoods, customers, partners and followers as they integrate to support the very best of African football.

This landmark collaboration was agented by Lagardre Sports.

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