Business

Major Investment to Strengthen Presence in Global Jewellery Markets

Vinsmera Group, a leading global jewellery enterprise founded by the Kambrath brothers – Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath – has announced an ambitious investment of ₹2,000 crore over the next two years. The expansion aims to establish a premium jewellery retail chain and state-of-the-art manufacturing facilities in the UAE and India, reinforcing the Group’s vision of blending innovation, sustainability, and world-class craftsmanship.

Strategic Expansion in the UAE

The first phase of Vinsmera’s UAE expansion includes:

• New flagship retail stores in Abu Dhabi (2), Dubai (2), and Sharjah (1).

• A cutting-edge manufacturing facility in Sharjah, complementing the existing 50,000-square-foot production unit.

• A commitment to eco-friendly practices, such as using hydrogen fuel in manufacturing, strengthening Vinsmera’s focus on sustainability.

"Vinsmera is ushering in a new era of jewellery excellence, merging heritage with modern innovation. The UAE’s dynamic market and discerning customers are crucial to our global growth strategy," said Dinesh Kambrath, Co-Founder of Vinsmera Group.

Growth and Job Creation

The investment will generate approximately 2,500 jobs across retail and manufacturing sectors, with a strong emphasis on empowering women in the jewellery industry. Currently, Vinsmera employs over 1,000 professionals, with women forming a significant portion of the workforce.

Retail Expansion in India

Vinsmera’s Indian retail expansion begins with:

• The launch of its first store in Kozhikode, Kerala, by April 2025, featuring a 10,000-square-foot showroom.

• A new showroom on MG Road, Kochi, marking the next phase of growth.

Brand Endorsement and Global Reach

Malayalam cinema icon Mohanlal has been signed as the brand ambassador for Vinsmera, enhancing the brand’s appeal in the Middle East and international markets.

With over three decades of expertise, Vinsmera Group supplies leading jewellery brands across India, the Gulf, the US, and the UK. Its wholesale units in Dubai, Kannur, and Thrissur cater to global demand, reinforcing its position as a market leader.

A New Benchmark in the Jewellery Industry

Vinsmera’s UAE expansion underlines its commitment to offering exquisite designs, superior quality, and sustainable manufacturing practices. By setting new benchmarks in jewellery retail and production, the Group aims to redefine the future of luxury jewellery in the region.

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