Food & FMCG

Uber served up a treat to make a record-breaking ice cream delivery across the UAE, and the Gulf, as #UberICECREAM returned to city streets across 144 cities worldwide. From Boston to Barcelona, Munich to Mumbai, for one day only, Uber users were able to request ice cream at the tap of an app, as Uber made its tastiest delivery yet! #UberICECREAM saw tons of ice-creamy demand in UAE, after the initiative had kicked off first in Australia, then across Asia before coming to the Middle East and on to Europe, North and South America.

And, as ever, Uber did things in style. In the UAE, Uber users could request a Desert Chill ice cream to their door. For Berliners, Uber served up Wonderpots Frozen yoghurt, Muscovites got Movenpick ice creams and sorbet tubs, and vehicles in Mumbai equipped with Haagen-Dazs Belgian chocolate and strawberry sundaes.

Carrying almost 27.5 tonnes of ice cream worldwide (which equates to 18.9 hybrid cars) this surely has to be some kind of Icecreamy record!
The global #UberICECREAM delivery is just another example of how Uber is evolving the way the world moves and connects itself.

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