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Tim Hortons Caf and Bake Shop, one of the many international brands under the Apparel Group conglomerate, launched its newest blend of coffee in Dubai during the ongoing Dubai Shopping Festival 20th Anniversary celebrations. The Dubai debut of the new beverage called Dark Roast, was hosted at Skydive Dubai in the presence of many high-profile officials as well as visitors and residents from around the world.

The outdoor event saw hundreds of coffee lovers gather for the stirring launch and enjoy the brand new premium blend sourced from the worlds most renowned coffee producing regions. Powered by live entertainment and fun-filled opportunities to win passes for a unique Skydive experience, the launch turned out to be a fantastic additional treat for all the DSF visitors in Dubai.

Her Excellency Laila Mohammed Suhail, Chief Executive Officer, Dubai Festivals and Retail Establishment (DFRE), attended the event along with Nilesh Ved, Chairman of Apparel Group and his wife Sima Ved.

The show was hosted by Virgin Radios popular presenter Kris Fade who kept the audiences engaged and encouraged them to take part in the live competitions held on stage. The entertainment-packed afternoon also featured professional skydivers touchdown on ground to mark the launch of the new coffee. In addition, popular blogger Mthayel Al Ali, and well-known TV presenters Saud Al Kaabi and Roaa Al Sabban also graced the event.

The 20th edition of DSF is organized by DFRE and will run until 1 February under the theme A Journey of Celebrations. The 32-day extravaganza offers more than 150 citywide events, mega attractions, numerous shopping opportunities and winning options for residents and visitors from around the world.

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