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The Khalifa Fund for Business Developments 'SOUGHA' concluded on a high note its involvement at the 14th Liwa Date Festival 2018, which was held under the patronage of H.H. Sheikh Mansour container Zayed Al Nahyan, Deputy Prime Minister as well as Preacher of Presidential Matters. SOUGHA's engagement in the festival has highlighted the UAE's heritage and local customs through a range of prominent, artistic and also innovative competitions, was in adherence to its objective to protect as well as create conventional art and also crafts. This falls in line with the Khalifa Fund's mandate to spread the society of entrepreneurship, motivate innovation, and also sustain the UAE's tiny as well as moderate ventures (SMEs) for nationwide socio-economic advancement.

H.E. Abdulla Saeed Al Darmaki, Chief Executive Officer of Khalifa Fund adversary Enterprise Advancement, commended the function of the initial heritage festival in the nation in raising heritage awareness as well as advertising the society of entrepreneurship and SMEs in the Emirates. The event was an excellent system to display the participants' products and activities at the local and regional degrees.

H.E. included: "We will certainly remain to go after the course to improving our entrepreneurial competence and also competitiveness on behalf of the UAE's development as well as development. Additionally, we are committed to efficiently take part in the government's initiatives to enhance the standard of living and make certain the well-being of UAE people, as well as promote nationwide identification, leadership, creative thinking, development, as well as excellence."

Ayesha Al Yousif, Elder Supervisor of Sougha, said: "With our engagement in 'Liwa Day Festival 2018,' we have attained extraordinary results in the achievement of Artisans deal with an earnings of almost AED 500,000, compared with around 135,000, in Liwa 2017. This success was feasible due partially to the unrelenting assistance of Khalifa Fund, which intends to enhance the socio-economic payments of the country's conventional crafts."

Throughout 'Liwa Date Festival 2018,' the Khalifa Fund showcased 22 inventions and also heritage products dispersed in 11 shops in the structure. SOUGHA gathered 260 craftsmens involved in innovative heritage art as well as crafts using Khous, woven hand, natural leather, Al Sadou, wool, as well as one of the oldest crafts of the needlework industry (Talli). The SOUGHA structure presented a vast array of handmade household as well as workplace products, as well as heritage accessories made by Emiratis women that can be made use of for laptop computers, cellphones, as well as wallets.

The Khalifa Fund will certainly continue to release efforts that offer the local community through sustaining craftsmens to progress in supplying long-term income sources to guarantee a decent life for themselves and also their households. The Fund will certainly additionally present and also apply initiatives and also programs targeted at shaping the future of Emirati craftsmens to preserve the UAE's heritage, along with advertising sustainable entrepreneurial possibilities across the country, supporting entrepreneurs and encouraging SMEs to attain lasting growth, as well as contributing to the financial diversity goals of the UAE in preparation for a post-oil economy.

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