Entertainment

Fans of the popular animated series Regular Show are set for a unique summer experience as Cartoon Network MENA has partnered with KOI Thé UAE to launch a limited-edition bubble tea collaboration inspired by Regular Show: Lost Tapes.

Available for a limited period at KOI Thé’s Dubai Mall location, the campaign transforms elements of the beloved animated universe into an immersive lifestyle experience featuring themed beverages, collectible materials, and in-store branding inspired by the show’s iconic characters and distinctive humor.

The collaboration celebrates the enduring popularity of Regular Show, which has built a dedicated fan base across the Middle East and globally through its quirky storytelling and memorable characters, including the fan-favorite duo Mordecai and Rigby.

Designed to blend entertainment and consumer experiences, the partnership reflects the growing popularity of experiential brand collaborations in the UAE, offering fans an opportunity to engage with a well-known entertainment franchise beyond the screen.

Commenting on the initiative, Aya Hammad said the collaboration aims to bring the show's characters and stories closer to audiences through innovative experiences.

“We are always looking for creative ways to connect our characters and stories with fans beyond traditional viewing experiences. Regular Show has a passionate fan community, and partnering with KOI Thé UAE enables us to create a fun, engaging, and highly shareable activation that reflects the humor and personality of the series,” she said.

The collaboration is supported by Warner Bros. Discovery through its Kids Brands MENA division.

Meanwhile, Rochelle Lim said the initiative aligns with the brand’s commitment to offering innovative customer experiences.

“At KOI Thé UAE, we continuously explore partnerships that create memorable experiences for our customers. Collaborating with Cartoon Network on such an iconic series allows us to bring together pop culture, nostalgia, and bubble tea culture in an exciting and engaging way,” she said.

Themed Drinks and Fan Experiences

Visitors can enjoy limited-edition bubble tea creations inspired by popular characters from the series, alongside themed visual installations and promotional materials available throughout the activation period.

The campaign aims to create an interactive environment that captures the adventurous and unpredictable spirit of the show while encouraging fans to engage with the brand experience both in-store and across social media platforms.

The activation is available exclusively at KOI Thé UAE in Dubai Mall and will run for a limited time while promotional materials and themed offerings remain available.

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