Business

SONGWON Industrial Co., Ltd., a leading provider of high-performance chemicals, has announced a strategic distribution partnership with Altek International FZE for its Sub Business Unit PVC. This collaboration, effective January 1, 2025, aims to address the Middle East’s rising demand for sustainable and innovative PVC solutions while enhancing SONGWON’s regional presence.

Leveraging Altek’s Expertise

Altek International, a prominent distributor of high-quality raw materials, specializes in supplying industries such as plastics, petrochemicals, and coatings. With an extensive network across GCC countries and decades of expertise in the Middle East and North Africa, Altek is well-positioned to distribute SONGWON’s premium PVC stabilizers to meet the growing market needs.

Addressing Market Growth

Bouzid Hamcherif, Leader Sub Business Unit PVC at SONGWON, highlighted the Middle East’s rapid growth in PVC demand:
"The region is emerging as a key player in the global PVC market, driven by construction, urbanization, and increased demand across various industries. By partnering with Altek, we aim to solidify SONGWON’s position as the supplier of choice for PVC solutions in the Middle East."

Mohiuddin Ahmed, Business Head at Altek International FZE, expressed enthusiasm about the collaboration:
"SONGWON’s strong reputation and high-quality products align perfectly with our portfolio and customers’ needs. We are excited to leverage our regional expertise and network to distribute their PVC range across the Middle East."

Showcasing at ArabPlast 2025

SONGWON and Altek will co-exhibit at ArabPlast 2025, from January 7–9, 2025, in Dubai, UAE (Booth S1D07), showcasing their range of innovative PVC solutions and reinforcing their commitment to sustainable growth in the region.

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