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 Softlogic Holding MEA, a prominent conglomerate, has announced a strategic partnership with Daikin Middle East and Africa FZE, a global leader in air conditioning, heating, ventilation, and refrigeration solutions. This collaboration aims to bolster their market presence and establish a leadership position in the UAE’s rapidly expanding commercial air conditioning sector.

Amidst a booming UAE commercial air conditioning market, valued at over $650 million due to a surge in real estate developments, Softlogic and Daikin plan to capitalize on this growth through robust marketing and sales strategies. Their objective is to leverage the increasing demand and enhance their market presence effectively.

Softlogic Holdings PLC is known for its leadership in various sectors, including ICT, healthcare, retail, financial services, automobiles, and leisure. The company brings strong project management capabilities to the partnership. Daikin Middle East and Africa, based in Jebel Ali, Dubai, UAE, is recognized for its advanced HVAC-R technology and high-quality products, making this alliance a powerful combination of expertise and innovation.

Ashok Pathirage, Chairman of Softlogic Group, expressed his enthusiasm for the partnership, stating, "We are thrilled about the potential and opportunities this collaboration with Daikin presents. This agreement marks a significant milestone in Softlogic’s expansion strategy within the region. We are optimistic about the future of the commercial air-conditioning and chillers market in the UAE and believe that our expertise in project management and retail sales, combined with Daikin’s innovative technology and premium products, will drive success for both companies."

Samer Alawiah, Managing Director of Daikin UAE, emphasized the strategic importance of the partnership: "Our collaboration with Softlogic aligns with Daikin’s overarching goal of bringing innovative HVAC solutions closer to customers worldwide. By combining Daikin’s advanced HVAC technology with Softlogic’s market expertise, we are well-positioned to drive substantial growth and achieve our shared objectives. This partnership not only strengthens our presence in the UAE but also sets a new standard for excellence in the commercial air conditioning industry."

Mohammed Rizvi, Director and CEO of Softlogic Holdings MEA, highlighted the alliance's significance: "This partnership marks a bold step forward for both Daikin and Softlogic in the Middle East. Together, we are not just entering the UAE market—we are setting a new standard of excellence. Our combined expertise and innovative approach will position us as leaders in the commercial air conditioning and chillers market, delivering unmatched solutions and value to our customers."

Dipendu Goon, Director of Commercial & Projects at Softlogic Holdings MEA, added, "The UAE's construction industry is rapidly evolving, creating unprecedented opportunities in the commercial air conditioning sector. Our focus is on delivering cutting-edge solutions that meet the highest standards of efficiency and reliability. At Softlogic, we are committed to providing customized, sustainable project solutions for commercial air conditioning, ensuring our clients receive nothing short of excellence."

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