Technology

Todays digital consumer is looking for differentiated service. Customer experience is fast becoming key to keeping consumers happy and loyal. Companies that successfully manage the customer journey across all channels can increase customer satisfaction, reduce churn and increase revenue. SAS analytics intelligence helps marketers manage complex customer relationships across all touchpoints.

The explosion of the digital era of smartphones and other mobile devices have radically altered consumer behavior and are influencing marketing techniques, particularly digital marketing programs and campaigns across different platforms. SAS, the leader in analytics, offers comprehensive digital marketing analytics suite that addresses the complete marketing analytics lifecycle from data collection to measurement. SAS has been named a Leader in Gartners first annual Magic Quadrant for Digital Marketing Analytics.[i]

Customers are becoming empowered, better informed and connected due to the advent of digitization, which significantly affects a companys marketing strategies and bottom line. It has become vital for businesses to identify right customer behavior, said Shukri Dabaghi, Regional Director, MEFA (Middle East & Francophone Africa). We at SAS enable businesses to measure and analyze information with the intent of enhancing marketing effectiveness of businesses by employing SAS robust digital marketing analytics suite.

With SAS digital marketing analytics suite, companies can implement a customer-focused, cross-channel digital marketing strategy that aligns with their overall marketing strategy that can create relevant, personalized digital content for each marketing message. This digital marketing analytics suite from SAS is designed to simplify, quickly and efficiently design, create, and personalize B2B and B2C marketing messages and campaigns across multiple digital channels.

Todays CMO faces a proliferation of digital channels. Consumers use multiple digital channels over a variety of devices leaving a huge trail of data that marketers must harness to help make decisions such as what offers to promote via which channel.

SAS Customer Intelligence helps companies achieve a customer-centered digital business strategy with an integrated decision management approach to solving critical challenges across marketing including planning customer-centric strategies, gaining insight from big data and analytics, optimizing omnichannel customer interactions, and understanding the customers digital experience.

With award-winning data management capabilities, best-in-class analytics, and superior domain expertise, SAS gives businesses the confidence to dynamically design and manage 1:1 customer journeys.

[1] Gartner Inc. Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Adam Sarner, Andrew Frank, Kirsten Newbold-Knipp, Christi Eubanks. September 17, 2015.

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