Technology

Al-Futtaim has appointed Jorge Navea as President of Al-Futtaim Automotive, effective immediately, as the Dubai-headquartered group moves to accelerate its future mobility strategy, expand market growth, and strengthen technology-driven customer experiences across its automotive portfolio.

The company said the appointment supports its long-term vision of advancing next-generation mobility, scaling innovation, and responding to rapid shifts in the global automotive landscape.

Leadership with global automotive and mobility experience

Navea brings more than 30 years of international automotive experience spanning original equipment manufacturers (OEMs), vehicle distribution, and mobility services. He most recently served as CEO of Astara, a global mobility company, where he led a major transformation programme focused on positioning the business as a technology-enabled mobility leader across mature and high-growth markets.

At Al-Futtaim Automotive, he will lead the division’s strategic growth agenda, with priorities including:

• Market expansion

• Next-generation customer experience

• Aftersales excellence

• Strategic automotive investments

• Future-proofing the business portfolio

The group described his leadership style as partnership-led, innovation-driven, and customer-focused, aligning with Al-Futtaim’s broader transformation goals.

Focus on innovation, sustainability, and customer experience

Commenting on his appointment, Jorge Navea said he was honoured to lead the automotive division at a time of rapid industry change.

He highlighted the sector’s ongoing shift toward intelligent, connected, and sustainable mobility solutions, adding that his focus will be on accelerating growth and strengthening customer value.

“The automotive industry is transforming rapidly, and I look forward to leveraging my experience to accelerate growth, enhance the customer experience, and strengthen market leadership through innovative and sustainable mobility solutions,” Navea said, pointing to advances in intelligent driving technologies and safer, connected transport systems.

Group signals next phase of automotive transformation

Omar Abdulla Al Futtaim, Vice Chairman and CEO of Al-Futtaim, said Navea’s international background and transformation track record make him well suited to lead the division through its next phase.

He said the group is focused on accelerating platform growth across markets while reinforcing strategic pillars including:

• Customer centricity

• AI and advanced technology

• Digital platforms

• Experience-led mobility services

2026 priorities: electrification and connected mobility

Looking ahead, Al-Futtaim Automotive’s 2026 priorities include:

• Accelerating the shift to low-carbon and electrified transportation

• Building intelligent and connected mobility infrastructure

• Embedding customer-first design across services and touchpoints

• Expanding sustainable and technology-enabled transport solutions

The company said the appointment reinforces its commitment to leadership, innovation, and long-term value creation as it continues to develop human-centred mobility ecosystems across its markets.

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