Technology

Revolution. Disruption. Not words traditionally connected with the staid and rather dull world of insurance. However Jonathan Rawling, CEO of web startup Beatthemarket.com and previous CFO of Zurich Middle East is passionate about shaking up the sale of insurance coverage in the UAE.

Speaking about the transformation Jonathan Rawling said, "In the UK and other markets with high internet penetration, customers buy their insurance coverage cover online, allowing them to see in detail exactly what they get for their money prior to they select".

"Buying insurance coverage in the UAE is tough and it is really hard to search-- unless you want to spend a day on the phone. At Beatthemarket.com we intend to alter that - we will reveal you a variety of insurance items with genuine prices and show you exactly what you are getting for your cash. We empower the customer to make a notified decision-- and the whole process is online", he included.

Beatthemarket.com are providing Home and Car insurance with more items to be included later on. Consumers can pick from 5 insurance providers: AIG, Arabia, Oman, Union, and Watania with much more to be included soon. "By offering customers a variety of insurance coverage prices quote choices we believe that we will be able to save most companies cash. Why would you not spend 10 minutes to make sure you are getting a bargain?".

Purchasing insurance coverage is never going to be fun but the Beatthemarket.com group aim to make it a fast and headache free experience. Their website is enjoyable and friendly and has an easy-to-understand video discussing their concept. Both the video and ad include the Beatthemarket.com mascot, Beatrix LeMarche-- a character that is already establishing a following on Facebook. There is likewise live chat assistance to help discuss any of the finer points.

Is this transformation? What makes the site special in the UAE is that the customer can see real time quotes and buy his insurance coverage online, and have it delivered direct to his individualized website within 24 hours.

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