Abu Dhabi Media (ADM) has introduced the rebranding of its popular Hindi Radio offering Radio Mirchi, in the UAE, to 'Kadak FM', in line with its vision to give ingenious and also modernized content throughout all platforms.

With a fresh noise as well as a unique brand name, 'Kadak FM' will certainly use content that is dynamic, contemporary, positive, insightful, regional and fun. The name 'KADAK' traces its origins in the Indian subcontinent, an expression that stimulates happiness as well as fulfilment, and has become an essential part of the regional language amongst citizens in the UAE.

"The launch of Kadak FM mirrors ADM's commitment to using high quality content, and will certainly assist even more to enhance its position as a web content designer and leader, specifically amongst South Asians in the UAE," stated Abdul Raheem Al Bateeh Al Nuaimi, Acting General Manager at ADM.

New web content on the terminal consists of the rebranding of the weekday morning meal show to 'Kadak Mornings' with RJ Mohit. The program will include unique sections like 'Sunny side up', and also 'Yalla, Let's Talk', bringing you charming tales & your everyday dose of an infomercial from the UAE & beyond.

Hot on the heels of the morning show is KADAK FM's 'Mid Day Mohabbat' with RJ Yachna, the only show in the UAE that plays 3 hrs of love songs. The brand-new sections consist of really feel excellent content, a little dose of verse & talking up with musical visitors according to the show promise.

The station's Bollywood show, 'Total Filmi' with RJ Nikky will remain to bring the latest from Bollywood consisting of celeb meetings as well as scoops in the afternoons.

'KADAK FM' is additionally all set to present a funnier 'Bumper to Bumper' with RJ Vikrant and also his brand new hilarious 'characters' on the show. Comparable to four hrs of stand-up comedy, the program makes sure to tickle the funny bone of listeners, making it the best buddy for evening drives.

Kadak FM's evening offering of 'Purani Jeans' is the only Bollywood retro show in the UAE, where RJ Fahad will certainly bring to life unheard tales as well as trivia, along with behind the curtain from the yester years of Hindi cinema. New addition on the program consists of producing Radio flicks of Bollywood standards that makes certain to maintain listeners wanting for even more.

Sandeep Sud, head of Kadak FM said, "Our primary focus through the new brand is to provide our target market with UAE centric material and the best of Bollywood. The offering will certainly be underpinned by the 3Cs of home entertainment-- Cinema, City as well as Cricket, bringing the most effective of content, songs, concerts as well as occasions to our listeners in the nation."

KADAK FM will remain to transmit on 97.3 FM in Abu Dhabi, 88.8 FM in Dubai and 95.6 in Al Ain. Audiences can tune in online or through streaming applications across the UAE.