Food & FMCG

Dubai, United Arab Emirates, 18 February 2019: Pinar, the trusted Turkish brand, has been recognized by the 2019 Gulfood Innovation Awards within the Most Innovative Dairy Product category for its recently launched product Pinar Choco Labneh. The annual Gala night and award ceremony was hosted at the Dubai World Trade Center with numerous renowned brands competing across twelve different categories.
Pinar Choco Labnehs recognition is a testament to the brands continued commitment to producing high quality and healthy products based on customer needs, through ongoing research, innovation and product development.

The spread combines the goodness of Pinar Labneh with the delicious taste of chocolate, delivering essential nutrients, energy and guilt free enjoyment not only for kids but for the whole family. With its velvety texture and chocolate hazelnut flavouring, this treat is a great healthy alternative to other chocolate spreads. Produced from 100% fresh cow's milk, Pinar Choco Labneh is packed with calcium, low in sugar & fat and a great source of protein. Another added benefit is the product not containing any additives or preservatives and being light on calories compared to other chocolate spreads available in the market.

Commenting on the occasion, Mr. Arda Cenk Tokbas, General Manager said, We are honoured to have won the award for most innovative dairy product and hopeful that this is one on many yet to come. These accolades emphasize Pinars dedication to bringing innovative and healthy products into homes and kitchens across the region, which can be enjoyed by the whole family. By focusing on our customers and keeping uncompromising quality at the center of everything we create, we can tailor products to their needs and interests, and strive to create something truly worthwhile.

The Gulfood Innovation Awards celebrate and reward excellence across brands and products, with an industry-wide campaign encouraging over 300 entries, a judging panel of prestigious industry leaders, and culminating at the glamorous awards gala dinner, held during the show. With intense interest from the media and visitors alike, the event offers unprecedented opportunities for industry networking and brand profile-raising through PR and sponsorship.

The possibilities for Pinars versatile spread are endless. Special recipes using the Choco Labneh can be found on the brands social media platforms on how to make healthy and delightful treats for all. Available across the region, Pinar Choco Labneh can be found at major supermarkets across the UAE including Carrefour, Spinneys, Lulu, Waitrose, all Coops and more.

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