OSN Partners with Leading Arabic Childrens Edutainment Platform Lamsa
OSN, the region's leading home entertainment network, has actually partnered with the Middle East & North Africa's prize-winning Arabic children's edutainment service provider, Lamsa, to make sure even more worth to customers through a user friendly, child-friendly mobile application.
The partnership represents a mutual value-driven campaign that magnifies OSN and Lamsa's focus on providing interesting, culturally pertinent and interactive web content experiences for families throughout the region.
As part of the strategic partnership, OSN will promote an one-year complimentary registration to the application on chosen subscription bundles, guaranteeing accessibility to brand new programs, while ensuring unrivalled worth for children and families.
With more than 10 million users throughout the region, the app is ranked at primary in the Kids and Family classifications on iTunes and the Play Store, supplying numerous interactive edutainment options for children throughout the region.
Neil Martin, Chief Commercial Officer, OSN, said: "Our customer goes to the very heart of every OSN partnership with the objective of supplying miraculous benefit and value added digital experiences for families throughout the region. Now, through OSN's partnership with Lamsa, digital natives with Arabic as their mother tongue will certainly be able to engage in useful edutainment utilizing the easy-to-navigate mobile application, bringing about what our company believe to be an excellent chance to engage our younger target market and families in a meaningful and valuable manner."
Badr Ward, Ceo and Founder of Lamsa said: Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa. Our partnership with OSN is in line with our vison of Empowering generations, one child at a time.
Lamsa, which recently won the prestigious Etisalat Digital Publication of the Year award, along with Google's children's app of the year 2017, is the leading children's edutainment platform in the region. Lamsa which implies 'touch' in Arabic, is based on the idea that children have a world of creative imagination, discovering and imagination at the tap of a finger. The app has been designed based on this, and its fluidness and interactivity stand for Lamsa's vision to provide children a world where they could learn, play and produce with culturally relevant content that is fun, risk-free and trusted.
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