OMANS first budget airline to fly under the brand name SALAM AIR
Muscat National Development and Investment Company (ASAAS) revealed that the country's very first budget airline company will fly under the brand 'Salam Air'. Homage to Oman's deeply-rooted culture and enduring history as an ambassador of peace, the name, which is derived from the Arabic welcoming, is an outcome of a nationwide public poll conducted on the online social networking platform, Twitter and ASAAS' industrial website.
A call for suggested names was revealed on Twitter that received a frustrating reaction in a brief period of time. After internal conversations with Board Members and vital government entities, eight names were shortlisted and a public survey was conducted that received close to 3,000 reactions.
"While we understand that this is a non-traditional method of calling an airline, we think that incorporating new modes of communication and outreach is the way of the future," Eng. "This is likewise a clear reflection of the way we do business.
He went on to say, "The charm of the word Salam is that it is a homonym. It implies safety which is of basic importance in the aeronautics industry however also peace, which identifies the quintessence of Oman as a progressive country under the visionary management of His Majesty Sultan Qaboos bin Said.".
He included, "Part of our Arabic greeting, the word 'Salam' is likewise really widely known by people from around the globe. It is easy, remarkable and meaningful which is exactly what we were searching for in a name. I wish to convey my individual appreciation to each and everyone who participated during the naming procedure of an airline company that will redefine air travel as we know it.".
ASAAS has determined tourism as a core sector that provides economic diversification and is embracing an integrated method that covers its whole supply chain, which includes transport. With air traffic demand expected to grow by 40 % by 2019, Salam Air, Oman's first low-priced provider, is anticipated to fuel economic growth by providing access to affordable and reliable methods of transport and more advance the aviation sector in Oman.
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