Technology

Network International, the leading payment options provider in the MENA region, in collaboration with GMG (Gulf Marketing Group) has carried out a queue busting mobile point of sale (mPOS1) solution for GMG's leading retail brand Sun & Sand Sports.

The movement solution is the area's very first mPOS solution that uses the Verifone E315 iOS platform and has been carried out in Sun & Sand Sports' flagship stores in The Dubai Mall and City Centre Me'aisem. The incorporated all-in-one-device has actually an iOS based application which can scan barcodes, examine inventory and cost and carry out card payment deals. The digital experience is finished with an e-mail invoice, allowing stores to offer consumers a seamless shopping experience. The new technology complements the dynamic digital environment, touch-screen screens, interactive trial zones and innovative customer journey that visitors already enjoy in Sun & Sand Sports' idea stores.

Commented Bhairav Trivedi, CEO of Network International: "Mobility payment options can be a game-changer in a hectic retail environment, as they can improve a store's capacity and functional effectiveness. In a competitive environment where clients value the shopping experience as much as easy access to items, mPOS can prove to be an essential differentiator.".

Samer Soliman, Executive Vice President-- Product & Innovation, Network International, added, "Based on our experience of working with retail partners, Network International has actually established a suite of user-friendly mobility options that resolve merchants' requirements and can additionally, result in effective financial management. Given the success we have had with a number of mPOS deployments on the Android platform, we have taken a step further of integrating this iOS-based mobility option to deliver a special customer experience at Sun & Sand Sports shops. We look forward to partnering with other retailers planning to benefit from brand-new innovations that we introduce to the market.".

GMG has revealed plans to present mPOS options throughout other shops in the next twelve months.

Talking about the new technology, Bilal Abdel Hadi, VP-- Information Technology, Gulf Marketing Group, said: "The retail industry throughout the GCC is continually progressing and customers are becoming increasingly demanding when it concerns their in-store experience. We pride ourselves on being at the cutting edge of providing a retail trip that puts our customers initially and think that this will be greatly enhanced by introducing the NI mPOS solution, which allows our sales group to focus on providing even much better customer service with no waiting time once customers make a purchase choice.".

1. An mPOS ( mobile point of sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale terminal

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