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Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), has partnered with SER Group, a global leader in enterprise content management software solutions, to introduce AI-powered Intelligent Content Automation in the UAE market. This collaboration represents a major milestone in advancing digital transformation and sustainability, aligning with the UAE’s vision of a paperless future.

Advancing a Paperless and Sustainable Future

The partnership aims to implement advanced technologies to eliminate paper-based processes, supporting the UAE’s sustainability initiatives and digital goals. Mohammed Bin Sulaiman, CEO of Moro Hub, emphasized the significance of this collaboration, stating:
"This partnership underscores our commitment to establishing Dubai as a global digital hub while advancing sustainable practices. By collaborating with SER Group, Moro Hub reaffirms its dedication to delivering cutting-edge solutions that drive digital transformation and sustainability."

The initiative also supports key regional and global objectives, including the Dubai Clean Energy Strategy 2050, the Dubai Net Zero Carbon Emissions Strategy 2050, and the UN Sustainable Development Goals 2030, which emphasize environmental, social, and economic sustainability.

Transformative Solutions for Digital Workflows

The collaboration leverages artificial intelligence to provide tools that optimize workflows, enhance operational efficiency, and significantly reduce environmental impact. By digitizing processes, organizations can transition towards a more sustainable and paperless future.

Nabil Ben Abdallah, VP Sales & Managing Director at SER Group, highlighted the transformative potential:
"Through our partnership with Moro Hub, we will deliver the transformative capabilities of AI-powered Intelligent Content Automation to a broader range of organizations. This collaboration enables entities to enhance workforce productivity, fully embrace a paperless future, and align seamlessly with Dubai’s sustainability goals."

Key Features of the Partnership

• AI-Powered Content Management: Advanced AI simplifies complex processes and automates workflows for seamless operations.
• Sector-Specific Adaptability: The solution is scalable and reliable, catering to diverse industries while enhancing user experience.
• Enhanced Sustainability: By reducing reliance on physical documents, the platform minimizes environmental resource consumption.
• Improved Efficiency: Organizations gain tools to streamline operations, reduce costs, and drive productivity.

Pioneering Digital and Sustainable Practices

This strategic partnership positions Moro Hub and SER Group as key contributors to Dubai's ambition of becoming a global leader in sustainability and digital innovation. By integrating advanced AI and content automation, the initiative ensures organizations are equipped to navigate the challenges of a rapidly evolving digital landscape while fostering environmental stewardship.

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