Real Estate
MERED Partners with Bond Interiors for Fit-Out of ICONIC Residences Designed by Pininfarina
MERED, the international award-winning real estate developer, has announced the appointment of Bond Interiors as the official fit-out contractor for ICONIC Residences, designed by Italian design house Pininfarina. The landmark 290-metre tower, located in Dubai Internet City, is set to become the tallest in the district and a new benchmark for ultra-luxury living in the city.
The agreement covers the complete scope of interior fit-out works, spanning residential units and shared common areas. Bond Interiors, founded in the UAE nearly four decades ago, is known for its bespoke luxury fit-out solutions and fully integrated manufacturing ecosystem. Its expertise ranges from architectural metalwork, glasswork, signage, and lighting to solid surfacing, luxury furniture manufacturing, and world-class joinery. With solar-powered offices and manufacturing facilities, the company also underscores its commitment to sustainability alongside craftsmanship.
Bond Interiors’ portfolio includes some of the world’s most prestigious projects in hospitality, luxury retail, corporate, and healthcare sectors, with references such as The Lana Dorchester, Melia Residences, St. Regis Hotels, Cartier, Hermès, Armani, and Dior.
Michael Belton, CEO of MERED, said:
“Every appointment we make reflects our commitment to world-class delivery. Bond Interiors brings the capability and finesse required for a project of this calibre. Nearly 40% of buyers in the ultra-luxury segment are primarily influenced by architectural quality and design pedigree — an insight that reinforces our focus on working with the best. This step brings us closer to delivering an address where global design meets Dubai’s evolving urban luxury.”
Saad A. Moaswes, Managing Director at Bond Interiors, added:
“For us, quality is a legacy. In MERED, we’ve found a partner who shares that legacy — a union built on craftsmanship, integrity, and timeless vision. ICONIC Residences, designed by Pininfarina, isn’t just another tower on Dubai’s skyline — it’s a bold expression of what luxury living is. It’s more than architecture, it’s a statement.”
The UAE has emerged as the world’s third-largest market for branded residences, with Dubai leading the trend. The city’s millionaire population has doubled in the past decade, driving robust demand for ultra-luxury real estate. In 2024 alone, Dubai set a new record for real estate transactions above USD 10 million, highlighting investor appetite for design-led developments.
Construction of ICONIC Residences is already underway, with completion scheduled for Q3 2027. The collaboration between MERED and Bond Interiors marks a key milestone in MERED’s strategy to deliver high-quality, design-driven communities in partnership with global specialists.
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