Meedaf and InDebted forge strategic partnership to redefine debt resolution in the UAE

Business

Meedaf and InDebted forge strategic partnership to redefine debt resolution in the UAE

Meedaf, the Abu Dhabi Global Market (ADGM)-based financial services platform, has announced a strategic partnership with InDebted, the world’s leading AI-powered collections infrastructure provider. The collaboration includes Meedaf’s investment in InDebted’s UAE entity, aimed at strengthening its regional footprint and establishing a hub in the country.

The partnership combines Meedaf’s extensive regional expertise and networks with InDebted’s technology-driven, empathy-led approach to debt resolution. Together, the two companies plan to accelerate the adoption of innovative solutions across banking, financial services, telecommunications, government, and fintech sectors, setting a new standard for financial wellbeing in the UAE.

InDebted, which entered the UAE market in March 2025, already serves leading consumer lenders, high-growth fintechs, and Buy Now Pay Later (BNPL) providers. With Meedaf’s backing, the company will expand into broader financial segments, offering services designed to enhance customer dignity and choice while ensuring positive outcomes for both consumers and businesses.

Engineer Abdulla Abdul Aziz AlShamsi, Managing Director and CEO of Meedaf, said:
“Meedaf is committed to building partnerships that transform the financial services landscape in the UAE and the wider GCC. Our collaboration with InDebted brings together deep local knowledge with cutting-edge global expertise in debt resolution. Together, we will provide financial institutions and their customers with solutions that are not only more efficient, but also empathetic and empowering, helping individuals regain control of their financial wellbeing while fostering sustainable growth across the sector.”

Josh Foreman, Founder and CEO of InDebted, added:
“Debt often crosses borders and creates complexities that many providers are unable to address. InDebted’s global reach uniquely positions us to meet these challenges and deliver meaningful solutions to organisations throughout the GCC. This partnership with Meedaf is particularly significant, as the UAE represents a dynamic market. By combining our AI-powered solutions with Meedaf’s market expertise, we will set a new benchmark for debt resolution that prioritises dignity, choice, and positive outcomes for consumers and businesses alike.”

This marks the second strategic partnership on the Meedaf platform, following its joint venture with Brink’s earlier this year to enhance cash and valuables management services for financial institutions in the UAE.

Founded in Australia in 2016, InDebted disrupted traditional debt collection models by focusing on customer financial wellbeing and technology-driven engagement. Today, it operates across seven regions and is actively expanding into Latin America, Europe, and the GCC.