Tourism

MBLM, the Brand Intimacy Agency focused on creating the best brand partnerships, revealed the recent launch of a brand-new destination identification for the Emirate of Ajman. Under the patronage of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Ajman Executive Council, and in cooperation with the Ajman Tourism Development Department (ATDD), the new destination brand name strategy, identification and advertising plan established by MBLM reflect Ajman's strategic vision to raise the tourist industry's contribution to the emirate's GDP and even general visitor numbers.

As it is the smallest of the 7 emirates of the UAE in regards to area, it was vital to verbalize a differentiated yet qualified brand essence for Ajman. SAvoiding the expected everything for everyone positioning, the Sincerely Emirati strategy instead was built around the warmth of the people of Ajman. MBLM likewise produced a brand-new identification and even design system that positioned Ajman as a location where visitors could possibly experience modern Emirati hospitality.

"It was essential to place Ajman in a manner regular with the UAE's general vision while also expressing an one-upmanship to drive tourist to our emirate," noted Faisal Al Nuaimi, General Manager of ATDD. "MBLM revealed wonderful understanding and even understanding of Ajman's cultural, political and also financial ecosystem, and even were instrumental in structure agreement and also buy-in around the brand-new destination brand method with our unique stakeholders.".

MBLM's job additionally incorporated the solution of a yearlong strategic marketing plan and initiatives that would develop a raised encounter and also memorable moments that deliver on the "Sincerely Emirati" brand name positioning.

"The advertising and marketing initiatives we've established for Ajman Tourism Development Department are equally as vital as the creation of the new brand name identity. For a destination brand to really supply, it needs the development and implementation of innovative programs, jobs and even encounters that exhibit its value proposition. ATDD's willingness to take a holistic sight of destination branding has been exemplary, and also we look forward to seeing Ajman progress its encounters in the coming months and years," claimed Jae Hwang, Partner, MBLM.

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