Business

Manchester City has declared a fresh multi-year global partnership with recently rebranded Axi to become the Clubs Official Online Trading Partner.

Since its beginning as AxiTrader in 2007, Axi has taken enormous strides to become a top 10 broker, acquiring a name for its innovative, customer-focused approach and forward AI technology. Using the Axi selling platform, traders can buy and sell CFDs on global indices such as the UK100 and US30, trade major global currencies, and reflect on products like oil, gold and silver.

The partnership will help Axi create recognition of its new rebrand and tagline'Trade Your Edge'through branding over the Etihad Stadium, content on the City website and also by activations with clients and fans online and at events, with a variety of private offers and promotions.

Tom Boyle, Head of Partnership Marketing EMEA at City Football Group, said: We are thrilled to launch this new partnership with Axi. We have been fascinated by Axis ambition and drive to build such a strong business from just a two-man start-up and see similarities between them and City in how they endeavour for success. With their new rebrand, we understand that this is an exhilarating time for Axi and we are looking ahead to Manchester City being part of this modern chapter.

Louis Cooper, Axis Chief Commercial Officer, said: At Axi we're all about giving our clients the edge. As we began looking into relaunching our brand, we felt there were many connections with how the world's leading football clubs are centred around getting that competitive edge and Manchester City represents this on and off the field."

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