Axitrader signs partnership with Man City as it rebrands as Axi.
Launches Axi Select incubation program: Giving traders the edge Coinciding with the rebrand and new Axi name is the launch of Axi Select, an incubation program designed to provide talented retail traders with an equal opportunity to become full-time professional traders.
To date, Axi Select has allocated over A$10 million to traders who have entered the program. Under this unique program, Axi provides retail traders with the necessary tools including an Artificial Intelligence-backed performance analysis platform called PsyQuation - plus the funding to get them on the path to professional trading.
Axi Select is at the core of Axis offering and one of the major components in the new brands message of trading your edge. Encouraging traders to realise their ambitions The new name comes with a new logo, with the edge of reflecting an upward move in the marketsand symbolising & the edge; that every trader needs. The new tagline Trade your edge encourages traders tocapitalise on their self-belief and realise theirambitions.
Axi wants the new brand to appeal beyond professional traders and institutions, intending for it to also resonate with potential traders and investors around the world. Partnership with Manchester City Football Club A core part of this strategy comes with todays announcement of a multi-year partnership with Manchester City Football Club.
This is the first major sports partnership for Axi and will help the company create a global awareness for its new tagline & Trade your edge; through high-profile placements within the Etihad Stadium, on the City website and also through activations with customers and fans online and at events with a range of exclusive offers and promotions.
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