Technology

Dubai-based Majid Al Futtaim Ventures today announced it has adopted Microsoft Dynamics 365, Office 365 and a range of supporting apps, as a way of improving client interaction and optimising interior effectiveness across the group's lots of business units.

The deployment happened throughout Majid Al Futtaim Ventures, the company's leisure, home entertainment and general-business entity. Majid Al Futtaim Ventures' brand names include VOX Cinemas, Magic World, Ski Dubai, iFly Dubai, Wahooo! Theme park, City Centre Facility, an energy and facilities-management remedies company called Enova, and a strategic partnership with Gourmet Gulf. The company also operates a fashion and retail business.

Majid Al Futtaim Ventures had been searching for methods to bring its siloed info together and usher in a new period for its operations and its customers. Its digital transformation method was three-pronged. The company committed itself to digital for customer intimacy and revenue acceleration making use of technology, to much better understand and anticipate consumer needs. Second of all, decision-makers wished to use modern technology to make certain that the company's internal operations were as efficient as possible. Majid Al Futtaim also started a program to improve its company society, to make sure that its individuals, at all levels, can utilize software application tools properly, to enhance client experience.

" Majid Al Futtaim actually developed the modern buying style in our market," stated Ahmed Galal Ismail, Ceo, Majid Al Futtaim Ventures. "We see ourselves as in the business of producing terrific minutes for every person, each day, but great minutes decrease very quickly, so we need to maintain them fresh. Our primary challenge was how to settle information so we might learn who our customers were within each business - and determine, at a group level, those customers that have connections with numerous brands. Essentially, this comes from our dedication to duplicate our offline leadership online".

The company set about locating the optimal platform for warehousing consumer information and creating real-time, valuable sights of info at both group and department degrees. Majid Al Futtaim thought that if it might construct an effective information-management remedy, it can encourage its staff members to offer existing customers more effectively, and convert those shoppers right into customers for other brands in the Majid Al Futtaim Ventures stable.

After an extensive purchase process connecting the information-management and CRM areas, Majid Al Futtaim Ventures adopted elements of the Microsoft Dynamics 365 collection, including Dynamics AX 2012 and Dynamics CRM, along with Office 365. It also chose to deploy Power BI, SharePoint Online and Delve.

" We were currently making considerable use of Office 365, in addition to PowerBI and AX 2012," claimed Ismail. "We were just starting to talk about the need for a homogenised, however versatile, consumer sight when Dynamics 365 was introduced, and its common data design was really attractive to us."

Characteristics 365 includes ERP tools developed for productivity, outfitting divisions such as procedures, sales, customer service and money with global scalability and digital intelligence to improve development. Characteristics 365 applications come together to give better exposure across all systems, and permit operations to come to be extra linked. Consequently, business leaders could supply calculated, data-driven understandings that allow their organisations to transform business models.

Following the rollout of the Microsoft Characteristics 365 and Office 365 remedy, Majid Al Futtaim Ventures achieved a single sight of its customers, optimised its interior procedures and delivered useful client profiles to field staff - pleasing the triple-core of its digital transformation programme. " The Dynamics 365-based option that Microsoft constructed for us has actually empowered our employees to transform customer experiences and to cross- and up-sell possibilities throughout our business devices," said Ismail. "Because of this, we are seeing enhanced earnings throughout our departments."

" The Microsoft cloud includes all the business applications you will certainly ever should aid you and your organisation accomplish more," said Naim Yazbek, Regional Director for Venture and Partner Group, Microsoft Gulf. "Majid Al Futtaim Ventures has actually engaged customers and optimised procedures - two of the pillars of digital transformation. Characteristics 365 is a multi-purpose collection that makes use of one of the most innovative AI capacities ever before seen in a business application. Boost your production and supply-chain implementation; improve operational performance; up-sell; cross-sell - all the tools exist."

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