Style & Fashion

Dubai, United Arab Emirates, January 25, 2017: L'azurde Group, biggest gold and fashion jewelry developer, supplier, and distributor Middle East has today introduced the launch of its first ever franchise with Amazing Jewelry.

Impressive Fashion jewelry was established in Copenhagen, Denmark by Jesper Nielsen, previous founder of Pandora Central Western Europe a part of the Pandora Group. The brand is currently marketed in mono-branded retail shops in several countries consisting of Denmark, Germany, Norway, Sweden, and China.

Outstanding Precious jewelry provides modern and price-conscious styles accommodating youth and cost effective luxury segments. Targeting cost factors from as reduced as SAR 50 to much less compared to SAR 1,000, Outstanding Precious jewelry flaunts a new cost transformation idea in the precious jewelry category, using sterling silver, rhodium or gold- plated fashion jewelry as well as some with rubies at fantastic costs and the most recent designs.

L'azurde obtained the franchise business to market Amazing Jewelry items in Saudi Arabia, Egypt and 7 other countries in the MENA region for a period of 25 years. This brand-new franchise gives brand-new resources of profits for the L'azurde Group and expands its incomes by expanding its retail operations and targeting a new section of customers.

Slim Chidiac, CEO of L'azurde, said: "We are pleased to release our very first franchise business with Remarkable. The enhancement of Remarkable Jewelry enhances our portfolio as we advance on increasing our House of Brands business design for the L'azurde Group. While we maintain our condition as a leading producer of premium gold and diamond jewelry, we find it important to construct a durable offering that satisfies the demands of numerous target teams and market sections. Incredible currently supplies a branded service that targets a more youthful and cost driven consumer and we anticipate a high need from customers."

Amazing Fashion jewelry is Lazurde's 2nd endeavor right into a new category, following the launch of their home-grown ruby fashion jewelry value-brand Kenaz in 2016.

Commenting about the endeavor Mr. Nielsen, Founder of Fantastic Precious jewelry, claimed: "Middle East markets are traditionally big consumers of jewelry and luxury items, nonetheless with diminishing budgets and lowered spending, we believe there is currently an also larger hunger for cost effective luxury products and because of this delight in to partner with the leading fashion jewelry producer to broaden our footprint in the region."

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