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In line with its business social obligation efforts, Imdaad, a leading provider of integrated centers, environment and energy options in the GCC, signed up with countless runners from across the country to take part in the 2016 Standard Chartered Dubai Marathon which happened on January 22, 2016. The business made use of the marathon as a platform to deal with worldwide ecological issues as well as emphasize the value of waste segregation as a method to achieve sustainability.

'Khaddour'-- a fun-loving green leaf character and the mascot of Imdaad's flagship CSR program, Be'ati ('My Environment'), was plainly present at the marathon to inform and notify individuals and audience about the significance of waste recycling. The company's employees actively ran in the marathon along with the mascot to promote the message of ecological sustainability. Khaddour likewise highlighted the worldwide efforts to protect the environment through appealing activities. In 2015, Khaddour went to 55 schools in the UAE and fulfilled 30,000 students as part of Bea'ti School Program to raise awareness about sustainable environmental practices amongst them.

Jamal Abdullah Lootah, CEO, Imdaad, said; "Imdaad has actively involved itself in CSR initiatives launched by other public and private sector organizations. The Standard Chartered Dubai Marathon is one such event that has actually placed itself as a premier roadway race in Dubai's annual calendar and we were extremely thrilled to participate in yet another edition of the marathon. It also gave us an excellent opportunity to communicate with the individuals, particularly moms and dads with young kids, to raise awareness about the existing ecological challenges and educate them to embrace sustainable practices for a greener, much better world for the next generation.".

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