Technology

Crown Prince of Dubai and Chairman of the Executive Council of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has released the Dubai Typeface - Microsoft's initial font to be created by a city and named after it - in accordance with the UAE's vision to come to be a regional and global leader in innovation.

On this occasion, His Highness formally guided government establishments in the Emirate of Dubai to take on the font style in government documents, stating: "The launch of the Dubai Font style to the world is a crucial action for us as part of our continuous initiatives to be rated initially in the digital world. We are positive that this brand-new font style and its unique requirements will certainly verify preferred to name a few font styles made use of online and in smart technologies throughout the world. Consequently, we prompt all government entities to make use of the Dubai Font style in their main communication, which is thought about as a positive change that will improve the emirate's competitiveness in smart innovation. This must be a dedication from the Dubai Government to guarantee the dissemination and success of this effort on a local and global level."

Moreover, His Highness was presented to the minutiae of the "Dubai Font", which establishes it in addition to several various other font styles readily available throughout the world. He admired its thorough design that integrates the credibility of the past and the aspirations of the future, crossing all borders and barriers to offer everyone, anywhere they could be, the means to express themselves. His Highness explained the font style as the brand-new device for an extra tolerant and pleased world.

His Highness added: "I have personally overseen all the phases of the advancement of this font style, from the very first design illustrations to the execution phase. I praise the project group and everyone that contributed to the success of this unique effort."

On the same note, Secretary General of the Executive Council of Dubai His Excellency Abdulla Abdul Rahman Al Shaibani said: "Based on the directives of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, that has actually always urged us to communicate and to open new channels with others to trade concepts and experiences, in addition to the constant support of Crown Prince of Dubai and Chairman of the Executive Council of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, and the beneficial depend on presented after us, we are collected here today to witness a new payment from Dubai to serve the region and the world. The Dubai Font style - the emirate's new and innovative mark in the digital world - constructs a knowledge bridge connecting the East to the West."

His Excellency added: The Dubai Font collections itself besides various other font styles because it was created based upon the primary columns that have turned Dubai into an exceptional icon of success and tolerance. It was simultaneously created in both Arabic and English, which was later on included include 21 various other languages. It reflects the dedication of The General Secretariat of the Executive Council of Dubai in implementing the regulations of our wise leadership, as well as attaining its technique to encourage making use of technology in declaring Dubai's global stature, and asserting its influential function in offering governments and the community across all levels."

" We continuously checked out all opportunities and high possibilities that modern technology supplies us and we have actually utilized them in new and reliable means," His Excellency included. "We compliment the initiatives of the project team that has actually happened the instructions of our smart leadership and functioned to achieve this success using the most up to date innovations. The Dubai Font style reflects a lot of the values that qualify the character of the Emirate of Dubai, whose vision revolves around giving, happiness, smartness, boldness, staying in consistency, respecting one another and incorporating the credibility of the past, the modernity of the present and the aspirations of the future."

Established based on the highest and most cutting-edge technical criteria, the font is the very first typeface in Microsoft applications and options to be developed by a city and to carry its name. The Dubai Font is not just a digital font utilized for writing but additionally a type of communication permitting individuals around the globe to share their characters and sensations in an ever-evolving digital world.

Assistant Secretary General for the Executive Council and General Secretariat Affairs Market of Dubai, and Project Director of Dubai Font style, Designer Ahmad Al Mahri said: "The Dubai Font reflects the commitment of the General Secretariat of the Executive Council to use the very best innovations and tools in an innovative and efficient way. It incorporates the practices of the UAE and its ancient and honorable past with its developed and innovative future, as per the regulations of our wise management. Our group has executed the orders of His Highness the Crown Royal prince and has actually guaranteed that the Dubai Font adopts the current global methods in the world of typefaces."

Al Mahri included: "This campaign will certainly note Dubai's position in this fast-paced world of digital typography; therefore, it was essential for us to embrace these modern technologies and existing them to the people in a way that provides satisfaction and joy, permitting them to express themselves with individuals around them."

" We present the Dubai Font to the world today, to restate the essential function played by the United Arab Emirates in advertising the values of giving and tolerance not just within the country however additionally around the world. The typeface additionally supports the modern technology field in general by supplying a high-grade digital typeface with unique specifications in different nations of the world with no prices. The font style lugs unique attributes that facilitate reading and sustains printing and display screen on digital screens. Dubai Font takes place to be one of the most exemplary font to use in making promotional advertisements to be utilized in bigger dimensions. It is essential to note that the high technological quality of the typeface loads an essential requirement for top notch Arabic font styles as part of the Office 365 program by Microsoft."

President of Microsoft Middle East and Africa Samer Abu Ltaif stated: "Complementing the city's initiatives to embrace more styles and technology on a global level, we more than happy to verify that the 'Dubai Font' will be offered worldwide to over 100 million individuals worldwide with Office 365. The debut of this font is a fantastic example of successful collaborations in between the general public and private sectors to motivate reading and adopt more technical options to serve the neighborhoods. This enhances the vision of Dubai, which intends to become among the most inclusive cities, as well as Microsoft's vision to provide much better font styles to the world that come to every person."

The Dubai Font was designed by Dr. Nadine Chahine in collaboration with a team from a global agency Monotype. It was established as a font with unique specs that intends to urge self-expression and reading. Produced from square one, the Dubai Font style fills up a design space between Arabic and Latin texts and offers unified fonts incorporating both manuscripts seamlessly.

" The openness and harmony of the people in the UAE, the significance of Dubai and its vision to become the perfect modern Arab city were our source of inspiration to design the Dubai Typeface", describes Dr. Nadine Chahine, Kind Director and Legibility Expert at Monotype. "The challenge had not been to develop a top quality typeface but to develop a new and an unique medium of expression to release ambitions and transcend borders."

The Dubai Font helps people around the globe to express themselves and share their sights, ideas and life experiences with everyone around them. To achieve that, the demand emerged to design the Dubai Font style as a means for expression in its fullest details.

On the various other hand, the design of the font captures the unique nature of the Emirate of Dubai. The Dubai Font mirrors the city's top qualities and promotes its global standing. The font style includes 23 languages.

To download and install the font see www.dubaifont.com

• Tags
• #Business
• #Magazine
• #Lifestyle