Business

YouGov BrandIndexs recent data shows Colgate enjoyed the better development in Ad Awareness of any brand in the course of February. This victory follows the release of its new product, Natural Extracts toothpaste, included with activated charcoal and mint.

In further the messaging about the Natural Extracts toothpaste, Colgate additionally launched a health concerned animated video titled Spread Smiles not Germs, which spoted lights on good hygiene practices and the recommendations one should buy a new toothbrush once recovered from illness.

Ad Awareness (whether someone has seen an advert for the brand) has increased by a remarkable 11.2 points, from +18.3 on the 1st February to +29.5 at the closing of the month. Among females these numbers are even higher, with Ad Awareness attaining +33.6 at the closing of February, increasing by 13.2 points throughout the month.

Not only are people cited the present campaigns, but they may also make contributions to rising Impression perceptions of the brand (Overall, of which of the following brands do you have a positive/negative impression?), which has attained the second highest uplift (of the 16 metrics tracked on YouGovs everyday brand tracker, BrandIndex), increasing by 6.5 points from +26.4 on the 1st February to +32.9 at the closing of the month.

The extent of this victory will proceed to be tracked in BrandIndex over the following weeks, and we will get a better concept of whether these campaigns have raised Consideration for Colgate.

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