Healthcare

GE Services & Trading (Global Edge), a leading gateway for business expansion into the GCC and MENA region, unveiled three innovative international healthcare brands – SRW®, eimele™, and Theronomic™ – at the Arab Health 2025 exhibition in Dubai. The launch addresses the rising demand for natural and effective healthcare solutions in the UAE and the broader Middle East.

This move supports the UAE's ambitious healthcare goals outlined in the ‘Forward Society’ pillar of the ‘We the UAE 2031 Vision,’ which aims to create an integrated and accessible healthcare system, improve quality of life, and promote future-ready healthcare solutions. Through SRW® anti-aging products, eimele™ plant-based nutritional supplements, and Theronomic™ tribiotic solutions, Global Edge is empowering individuals to make informed choices for a healthier future.

SRW® (“Science Research Wellness”) offers a range of scientifically-backed anti-aging products designed to protect, repair, and rejuvenate cells, promoting vitality and longevity. The products utilize the power of natural ingredients to help combat the effects of aging.

eimele™ aims to bridge the nutritional gap, offering plant-based solutions that are rich in phytonutrients. With over 3.1 billion people worldwide struggling to maintain a balanced diet and many failing to consume adequate fruits and vegetables, eimele™ provides essential nutrients to support optimal health.

Theronomic™ TRIBIOTIC® Gut Shield is a comprehensive solution for gut health, combining prebiotic, probiotic, and postbiotic ingredients to support a balanced microbiome. This unique formula contains 30 billion CFU from multiple strains to promote digestive health and enhance immune system function.

Karim Hwalla, Director at Global Edge, commented, “We are excited to introduce these innovative healthcare brands to the Middle East market. At Global Edge, we’ve established ourselves as a trusted leader in distribution and market entry. Our focus on thorough research, solid strategy, and dependable partnerships ensures that these new brands enter the market effectively, with Arab Health 2025 being a key milestone.”

Hwalla also highlighted the UAE’s strategic location and supportive business environment, noting, “With its stable economy and open-market approach, the UAE is an ideal platform for global brands to expand. We are proud to contribute to the UAE’s vision of a world-class healthcare system.”

Research from McKinsey reflects the growing interest in overall wellness, particularly in health, fitness, nutrition, appearance, sleep, and mindfulness. This trend underscores the rising consumer demand for wellness products and services, aligning perfectly with the offerings of the three brands launched by Global Edge.

Through these initiatives, Global Edge aims to contribute to the Middle East’s burgeoning healthcare sector while helping individuals make well-informed choices for a healthier future.

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