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Style & Fashion

Giordano welcomes The Avengers

Dubai, 05 April, 2015: This April, Giordano, the global apparel retailer, officially opens its doors to Iron Man, Captain America, Thor and The Hulk as The Avengers collection arrives in selected stores in the UAE and Saudi Arabia.

In line with the release of the highly-anticipated movie Avengers: Age of Ultron which opens in cinemas on April 30, Giordano is offering customers its Age of Sport Chic sports line. By incorporating the spirit of the Avengers as well as the quintessence of sport elements into the designs, the collection manifests what sports stands for: courage, sportsmanship and teamwork.

More than just a novelty, the graphic tees are playful and chic. Instilled with elements and symbols of the heroic Avengers, characters like Iron Man, Captain America, Thor and The Hulk come to life on the tees.

For ladies, the loose cropped tee is a sophisticated and chic look. The collection comprises tees, shorts and track pants with different Avengers prints for both men and women.

We at Giordano always keep our fingers on the pulse, staying abreast of the hottest topics in town. Thanks to our partnership with Marvel, we are able to immortalise the team spirit of the superheroes in our latest collection, said Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.

As a special treat, members of its loyalty programme World Without Strangers based in Dubai and Sharjah will also get a chance to watch The Avengers: Age of Ultron in a special screening on Friday May 1st at Novo cinema, Mall of Emirates. On purchase of any Marvel merchandise, members will receive one free movie ticket for items bought worth AED 150 and two free movie tickets for a spend of AED 250. The offer is valid for the first 200 customers in select Giordano stores at the Mall of Emirates, Deira City Centre, Dubai Mall, Mirdiff City Centre, Al Fahidi Corner, Al Sabkha and Sharjah City Centre.

Members at Giordano stores at Abu Dhabi mall, Al Wahda Mall and Ajman City Centre will receive an extra 10 per cent discount on the purchase of Marvel merchandise.

The Avengers collection will be available at select Giordano stores within the UAE and Saudi Arabia. Other timeless Giordano products are available across all stores in the GCC as well as online at www.giordano-me.com. Online shopping and delivery are extended to the GCC making Giordano products widely available to customers with the option to pay with a credit card or cash on delivery.

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