Technology

Genetec Inc., a global leader in enterprise physical security software, is set to showcase its latest advancements in physical security solutions at Intersec 2025. The event, held from 14–16 January in Dubai, will spotlight Genetec’s state-of-the-art technologies designed to address the region’s evolving security needs.

With the Middle East and North Africa (MENA) physical security market projected to reach USD 3.0 billion by 2028 at a CAGR of over 7%, the demand for cutting-edge AI-based and cloud-powered solutions continues to rise. Genetec's presence at Intersec 2025 underscores its commitment to advancing safety, operational efficiency, and resilience for regional businesses.

AI and Cloud-Driven Security Advancements

According to the Genetec State of Physical Security Report 2025, 46% of end users plan to adopt AI-powered features in 2025, a substantial increase from 14% in 2024. This reflects the growing regional focus on leveraging AI for threat detection, operational automation, and enhanced security.

Key trends shaping the industry in 2025 include:

• Unified security solutions for seamless integration.
• Cloud technology advancements for scalability and accessibility.
• Data-driven insights to optimize decision-making and resource allocation.

Showcasing Genetec’s Latest Solutions

Visitors to the Genetec stand can experience the latest innovations, including:

1. Security Center 5.12

   • Recently approved by Dubai’s Security Industry Regulatory Agency (SIRA).
   • Features enhanced map tools and robust authentication for managing large-scale facilities.

2. Security Center SaaS

   • A scalable, unified software-as-a-service (SaaS) solution combining access control, video management, forensic search, and monitoring.
   • Includes the Cloudlink™ 110, a compact device enabling seamless transitions to cloud-based security.

3. Genetec™ Operations Center

   • The industry’s first work management solution for physical security operations, designed to enhance collaboration, communication, and task management.

4. Axis Powered by Genetec Product Line Expansion

   • Launch of 4- and 8-door controllers for the Middle Eastern market.
   • Combines Axis A1710 and A1810 hardware with Genetec access control software for simplified installation and maintenance.
   • Supports more readers and doors per unit, reducing hardware footprints and catering to space-constrained environments.

Regional Commitment and Vision

Firas Jadalla, Regional Director – Middle East, Turkey & Africa at Genetec Inc., stated:
"Intersec is the perfect platform to showcase how Genetec is driving innovation in the physical security sector across the region. As the market continues to grow, we remain committed to providing future-ready solutions that empower organizations to enhance safety, operational efficiency, and resilience. Our solutions, like the Axis Powered by Genetec door controllers, Security Center SaaS, and Security Center 5.12, address critical challenges while meeting the region’s evolving security needs."

Strengthening Regional Leadership

Genetec’s presence at Intersec 2025 highlights its leadership in physical security innovation, helping businesses across the MENA region adopt advanced technologies for a safer, more efficient future.

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