Technology

GearsME, the Dubai-based automotive media platform founded by Fahed Abu Salah, has announced the launch of GearsME Magazine, a new premium quarterly print publication dedicated to authentic automotive storytelling and regional car culture.

Building on the platform’s digital success, the print magazine aims to document real automotive experiences and elevate voices from the Middle East within the global car community. Rather than focusing solely on luxury headlines, GearsME Magazine highlights the vehicles seen on everyday streets across the region, from cherished family cars to premium, sports and luxury models, through in-depth editorial features and high-quality photography.

The debut issue was unveiled at two prominent automotive events in Dubai. The first launch took place during the Mille Miglia UAE 2025 rally at the pre-event car show hosted at Emirates Golf Club, where the rally’s blend of heritage and modernity reflected the magazine’s storytelling ethos. A second launch followed at the 10th anniversary gathering of Supercars Majlis, held at the Pupil of Fate rare car showroom, providing a platform to introduce the publication to a curated community of supercar owners and enthusiasts.

Across both events, a limited run of 4,000 premium copies of the inaugural issue was distributed to selected industry figures and automotive influencers, reinforcing the magazine’s boutique and invitation-only positioning.

Beyond event launches, GearsME Magazine will be available in selected high-end car showrooms and dealerships across the UAE. By placing the publication in showroom lounges and VIP client areas, GearsME aims to reach automotive enthusiasts and buyers within environments that reflect their passion for cars, aligning with Dubai’s reputation as a global hub for car culture.

Each issue features long-form editorial content produced in collaboration with leading industry figures. The inaugural edition includes exclusive interviews and photo essays with designers, engineers and motorsport personalities from the Middle East and abroad, alongside in-depth car reviews, trend analysis and lifestyle features connecting the regional automotive scene to global movements.

Following strong initial interest, GearsME confirmed plans to expand its print presence with a second issue scheduled for February 2026. The upcoming edition will feature an increased circulation of 10,000 copies, timed to coincide with major automotive events in the region. The expanded run underscores the publication’s long-term commitment to documenting and influencing the evolving car culture of the Gulf.

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