Food & FMCG

Since April 2020, Fresh Del Monte Produce in the Middle East and North Africa ("MENA") got closer to consumers. Accommodating their requirements through a convenient, easy, as well as straightforward eCommerce shop, providing them access to the wide array of Del Monte fresh, healthy products 'at the click of a button'.

"The E-business store was launched with the consumer in mind, specifically in these unusual times," commented Mrs Racha El Aawar, Fresh Del Monte's Regional Marketing Manager for the Middle East and North African region. "By merely accessing the site (www.myfreshdelmonte.com) from the convenience of their own houses, customers can look around their favourite classifications of Premium fresh and fresh-cut fruit & vegetables, as well as prepared fruit and vegetables, juices, beverages and snacks, after that sit back and relax. We will take it from here!".

When the choice is selected and also the cart is filled with our nourishing, budget-friendly, and efficiently packaged products, consumers may arrange the time as well as the date of their distribution, After that checkout by picking their recommended settlement method. In a short time, the Fresh Del Monte Produce's E-commerce store has become a go-to. Location for customers, as they seek hassle-free yet healthy and balanced choices and a wide range of Premium, fresh snacks, fruits, and dishes while engaging with Del Monte brand name on a digital platform.

Adding further, Al Awar stated: "The coronavirus pandemic has disrupted retail. Consumers required to required maintain social distancing turned to eCommerce, which came to be a necessity, not a necessity. This has triggered us to adjust and also boost individuals' experience while staying true to the DEL MONTE objective, to item technology, quality and also dependability.".

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