Food & FMCG

ENOC has made significant investments in their latest venture, PAAVOS PIZZA. The pizza brand has been franchised from US-based Orion Food Systems.

ENOC, the sole franchisee of the brand in the UAE and Middle East, has already opened 6 stores across Dubai in Al Qusais, Al Warqaa, Jumeirah, Nadd Al Hammar, Mushrif, and Tecom, with three more set to open by the end of 2015. ENOC also has an aggressive expansion plan to open 60 outlets across the GCC, in the next five years.
Saif Humaid Al Falasi, CEO, ENOC, the master franchise holder of PAAVOS PIZZA said, It is a momentous occasion for us, as we have massive plans to localise PAAVOS PIZZA across the region. We are confident that PAAVOS PIZZA will be a resounding success for us.

PAAVOS PIZZA is the first pizza joint to introduce the concept of five minutes pizzain the UAE and the region. The pizza is baked and ready in no more than five minutes after customers choose their toppings. They have the optionto customise their pizza by selecting any of the 30-odd toppings at their disposal.
PAAVOS PIZZA is a revolutionary new product, and the fact that it can be delivered from oven to table in less than five minutes is an amazing retail proposition. There is no doubt that this innovative concept will be an absolute customer favourite, added Burhan Al Hashemi, managing director, EPPCO.

The legacy of the brand can be traced back a 100 years, when Paavo migrated to the United States with his family. Back then, Paavo owned a local store and the residents of South Dakota would trade raw ingredients with Paavo in exchange for pizza.
Steve Watkins, CEO, Orion Food Systems in the USA, and master franchisor of Paavos Pizza, explains how they have kept Paavos legacy alive, Paavos Pizza has a rich history, and we wanted to stay true to the roots of its origin. The best way to do that was to keep the pizza extremely customizable, allowing the customer to choose every single topping that goes onto their pizza.
PAAVOS PIZZA is looking to expand rapidly and ENOC will be open to franchising the brand across the region by 2016.

About PAAVOS PIZZA
Paavo moved to the United States with his family in 1913, looking to make a new home. He ran a corner store in a little town of South Dakota. The town didnt have much money and people would trade corn, flour and vegetables from their farm for store goods. Paavo started making pizzas in the back of his shop every Friday using the ingredients that were brought to him. And, soon people began queuing for the Pizzas. Inspired by 100 years of Pizza making tradition, Paavos legacy lives on till date by serving up Pizzas made out of hand-crafted dough and fresh ingredients just as Paavo did all those years ago.
PAAVOS is franchised from Orion Food Systems in the USA.
PAAVOS PIZZA provides customers with their own personalized, handcrafted artisan pizza, all while creating an engaging experience.
PAAVOS PIZZA is an upscale build-your-own concept designed for both quick service and fast casual restaurant environments. Quality, Innovation, Solutions, Efficiency and Flexibility help PAAVOS PIZZA to not just sell pizza, but to reinvent the world through them.
PAAVOS PIZZA is also an ideal franchise opportunity, with upscale setting and high-traffic patterns for all day parts. This modern brand will continue to grow, and are planning to open 9 locations in 2015 and more than 60 in 5 years across the GCC.

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