Technology

Ekimetrics (www.ekimetrics.com), a leading practitioner in data analytics and advertising intelligence for over Ten Years, has actually introduced that they are signing up with the Marketing Mix Modeling Program.

The firms that belong to the Facebook MMM Partner Program concentrate on measuring advertising's influence on Facebook, Instagram and Facebook Audience Network. Marketers have to determine the end results of their media financial investments, and determine connections in between their brand and an impact on their sales.

Ekimetrics will certainly make it possible for marketers to get a far better understanding of their media mix in various channels. They will have the ability to compare the effectiveness of offline/online financial investments with the sort of accuracy that has actually been anticipated for a long period of time.

Measuring digital and social ROI: accuracy and granularity at a level never achieved before

Ekimetrics will provide a service for measuring the unique market ROI, which will certainly have the ability to quantitatively gauge the influence of advertising and marketing financial investments for sale and on the brand, as well as contrast financial investments in between various socials media with a granularity by group, product, nation and web content that is well over present methods.

Ekimetrics is recognized for its solid industry knowledge and turbulent methods. Facebook teams examined Ekimetrics' approaches comprehensive before choosing the company amongst the initial companions. This French nugget has now come to be a key supplier for Advertising and marketing, Insights and Media Managers globally (Eastern social platforms such as Baidu, Wechat ... will additionally be included). Ekimetrics will certainly additionally join developing brand-new options to continually enhance the world leader's commitment to transparency.

Quentin Michard, CEO Ekimetrics UK/HK and Manager of the partnership with: Facebook has actually picked us is a recognition of our unique proficiency in marketing ROI many thanks to innovative methodologies. This will be a terrific chance for our customers and companions to bring tangible improvements to determining digital and social ROI, breaking with typical and still extremely insufficient appropriation techniques. This is additionally the outcome of One Decade of experience in data, and of our viewpoint which, from the start, has actually constantly been to integrate human and technical intelligence.

About Ekimetrics: www.ekimetrics.com

Established in 2006, Ekimetrics is an global analytics working as a consultant, leading professional in information analytics and marketing knowledge. Ekimetrics maximizes business methods through innovative analytical approaches. A leader in data scientific research and a leader in its market in France and in Europe. The company now has tasks in over 40 nations with 5 offices in Paris, London, New York, Hong-Kong and Dubai.

The group of 150 professionals creates customized methods that could address one of the most complex business concerns, in such diverse markets as automobile, luxury, cosmetics, telecommunications, circulation ... Ekimetrics is unique in its approach integrating human knowledge, information and technology. The variety of accounts - both professionals and statisticians - results in deliverables that are really trade- or business- drivened, unique out there, and with a concentrate on ROI.

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