Business

Thesedays, more so than ever before, the Covid-19 scenario has made us all replicate on how much our world is connected, particularly via social media. But for brands, the advantages of a linked world come bundled with the challenges of client attention and trust.

DMSs Social Ads Solution was initially launched in June 2019, to tackle these challenges. Since then, it has been extensively adopted as an advantageous way for brands to prolong their innovative assets from any social platform onto the web. The solution uniquely allows brands to extend their social media campaigns to a brand-safe environment (across DMSs portfolio of highly-credible premium publishers), making sure that they reach users in a reading state of mind and gain from multiplied client engagement rates, along with higher in-view times, attention and view ability.

With social media serving as an always-on channel, and even more so throughout a crisis, DMS, along with its tech partner Polar, has launched a series of interesting updates aimed at aiding brands throughout this unprecedented time:

Creative automation for brands: New functionality that automatically pulls in brands organic social posts in actual time from their proprietary channel onto DMSs publisher sites, enabling relevant social creatives to reach audiences throughout the web for an always-on campaign.

Support for TikTok: In addition to Facebook, Instagram, Twitter, LinkedIn and Pinterest, brands can now additionally prolong their TikTok campaigns onto the internet throughout DMSs portfolio of premium publishers.

E-Commerce focused carousel format: The present day e-commerce driven carousel serves as a very desirable feature for encouraging unique creatives, who can be leveraged as shoppable units, with every innovative driving users to a unique landing page destination.

Custom creatives: This format enables brands to make use of their social creatives without any social logos or engagement buttons. A call to action can additionally be included.

Social Good by DMS: Committed to assisting its brand partners throughout both good and difficult times, this good-will feature enables brands engaged in community activities to increase their CSR initiatives throughout DMS publishers.

Commenting on the development, DMSs Native Advertising Product Director, Carol Matta, mentioned that In a time of social distancing, it comes with no surprise that people have been spending more time on distinctive social platforms to remain connected and informed. The well timed introduction of these very well thought out updates to DMSs Social Ads Solution, ensures that our brand partners will proceed to attain more traction and interest from their social campaigns as they are reaching users in a reading state of mind on credible publisher sites, and benefiting from elevated engagement rates.

To view all the formats of DMS Social Ads Solution together with the current updates, please visit https://demo.polar.me/.

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