Business

Ducab, the UAE-based leading manufacturer of high-quality cables and cabling products, has exposed a tactical pillar within its Emiratisation drive - the engagement of Ali Al Saloom, of 'Ask Ali' fame, as the company's first office emissary.

Ducab's collaboration with Ali Al Saloom will be the very first of its kind in the nation's industrial sector and aims to position the UAE commercial sector as a practical workplace for Emirati talent. Ali, who has a strong following on social networks, will use social networks and individual looks to emphasize Ducab's dedication to producing an immersive, engaging office environment for Emiratis and the many nationalities that call the UAE house.

This initiative aligns Ducab more closely with the vision of the UAE government to create the happiest nation on the world. For a number of years, a variety of initiatives have actually been executed within the organisation to promote joy, participation, and inclusivity at the office.

Speaking about the statement, Mona Mohamed Fekri, General Manager, Human Resources, at Ducab, stated: "Our personnel management techniques at Ducab are lined up with the vision of the UAE leadership, addressing the bigger image of raising the level of happiness of residents and particularly staff members at the work environment. Our company believe this will reflect favorably on the business's overall efficiency too, as inspired personnel will be more productive and effective.".

"We are likewise thrilled to announce our collaboration with Ali Al Saloom, who is today one of the foremost existences on social networks promoting Emirati culture. His efforts to construct intercultural awareness are well-received by thousands within the country and beyond. We believe that Ali is the ideal individual to magnify our message that, as an Emirati company, we are dedicated to offering interesting career opportunities for UAE nationals", she added.

As a part of this engagement, Ali has actually developed a video at Ducab facilities, which features workers from 26 various nationalities. This video, much like his popular program 'Doroob', highlights the advantages of working in the inspiring industrial sector in the UAE.

Ali Al Saloom said: "When I began engaging with Ducab, I met a variety of personnel who worked passionately and were proud about developing products for the remainder of the world that are made in the UAE.".

Ali will also join Ducab at occasions and forums to highlight the ways in which the business's work environment and competencies match the rich culture of the UAE, while providing staff members the opportunity to establish their abilities and delight in a successful career.

Ali continued: "Ducab is renowned in the UAE for its quality offering, and it likewise represents the UAE on a worldwide scale as a leading name in the industrial sector. The company's work and efforts with young Emiratis is admirable. I am proud to be working together with Ducab and highlight the exemplary workplace the company offers and the UAE identity it embodies.".

Ali is renowned particularly throughout the GCC for his influential culture-focused articles and talks, which draw the region's focus to its heritage and history. Through his website, Ask Ali (www.ask-ali.com), he interacts with expatriate communities to introduce them to UAE culture.

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