Business

Al Khayyat Investments (AKI) has entered into an exclusive distribution partnership with Aujan Coca-Cola Beverages Company to strengthen the market presence and growth of some of the region’s most recognised beverage brands across the UAE.

Under the agreement, AKI will exclusively manage distribution and expansion efforts for Rani, Vimto, and Barbican, supporting the brands’ continued growth across multiple retail and consumer channels nationwide.

The partnership brings together Aujan’s long-established beverage heritage and AKI’s extensive route-to-market capabilities to strengthen consumer reach and improve category performance across the UAE.

As part of the collaboration, AKI will utilise its nationwide distribution network covering modern trade, traditional retail, supermarkets, self-service channels, fuel stations, hospitality outlets, restaurants, catering services (HORECA), and e-commerce platforms.

The companies will also focus on strengthening market penetration, improving trade execution, accelerating digital commerce capabilities, and introducing consumer-driven innovation strategies to support long-term category leadership.

Commenting on the partnership, Zaid S. Al Khayyat, Managing Director of Al Khayyat Investments, said the agreement marks another milestone in expanding AKI’s portfolio of collaborations with internationally recognised brands.

He noted that the partnership reflects the company’s commitment to delivering stronger customer experiences while creating greater value across the UAE’s food and beverage landscape.

The agreement was formally signed during an official ceremony attended by Zaid S. Al Khayyat and Abdulla Aujan, Chairman of Aujan Group Holding.

Speaking on the collaboration, Abdulla Aujan said Aujan has spent more than a century building beverage brands that have become deeply embedded in consumer lifestyles across the Middle East and international markets.

He described the partnership with AKI as an opportunity to combine complementary strengths, regional expertise, and shared ambitions to unlock new avenues for growth and shape the future of the beverage industry in the UAE.

As a diversified Emirati business group, AKI continues to focus on responsible growth, innovation, and strategic partnerships, with an emphasis on bringing globally recognised brands closer to consumers and creating long-term value across the market.

The agreement reinforces the UAE’s position as a dynamic and competitive consumer market while supporting continued expansion opportunities across the food and beverage sector.

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