DMS and Anghami Party Two Years of Partnership

Technology

DMS and Anghami Party Two Years of Partnership

Anghami and DMS just recently commemorated 2 years of worthwhile partnership and growth. The celebration was marked with a celebration hosted on the Choueiri Group Building's roof, which housed over 600 individuals. DMS, which functions as Choueiri Group's digital media arm and Anghami's strategic business partner, has actually assisted to enable over 100 % growth in advertisement earnings for the platform (2015 vs. 2014).

Anghami's efforts over the last 2 years have seen the advancement of its industrial offering moving beyond display, which represents 45 % of the marketplace today to delivering options that cover audio ads, video ads and sponsorship of homepages, playlists and music releases. These developments were customized to please rapidly growing market needs.

Reviewing their creation in addition to their current standing, the Anghami team celebrated a wide variety of turning points achieved on the onset of their 3rd year in company. Today, Anghami stands distinguished as MENA's # 1 music platform with 16 million users, 18,000,000 sessions each month, 300,000,000 streams monthly and an average session of 30 minutes, to count a couple of significant accomplishments. They credited this success to their ability to create an unique experience for music exploration, which allows users access to over 15 million Arabic and global songs, across mobile and web, and is incorporated within numerous platforms such as Sonos, Chromecast, Apple and Android wearable technology, with much more to come.

Speaking on the event, Anghami's co-founder Eddy Maroun mentioned that "As strategic partners, our relationship with DMS has actually made sure that our business goals are successfully lined up with the platform's continuous commitment to providing regional music fans with the ultimate library of legal material, along with the most highly innovative and fulfilling user experience.".

Anghami's video platform item is an extension of the present platform and homes superior video-- exclusively pre-released on Anghami. Anghami's innovation will enable users to shift from app to app and back to Anghami, while music playback continues without interruption. This seamless shifting from audio to video and back in, mirrors users' actions and delivers an extremely enjoyable music experience.

DMS' Chief Operating Officer Michel Malkoun likewise elaborated on the ongoing collaboration and mentioned that "As Anghami continues to grow and develop, their extension into music videos is a natural development and an extremely invited move. Video makes certain to take Anghami to the next level, and we anticipate delivering this effective platform to regional brands".