Business

dmg events Middle East, Asia & Africa, a leading international exhibitions company, is launching 2 of its most successful event brand names into North Africa, as the area sees a surge in demand for knowledge, inspiration and products in the construction and interior decoration sectors. The company has teamed up with Elan Expo, a service provider of professional organiser services for leading international exhibition, to launch INDEX North Africa, a dedicated program for the area's lively interiors, decoration and design market. Similarly, with a goal to geo-adapt its hugely successful Big 5 brand name in the region, dmg events has actually revealed the launch of The Big 5 Construct North Africa to accommodate the area's flourishing economy which is expected to grow by 4 to 5 per cent by 2020.

The reasons for the expansion of these 2 effective brand names into the area are clear. North Africa represents 10 per cent of all building projects in Africa, with the area attracting 22.2 per cent more foreign direct financial investment tasks in 2014 than in 2013. The area also continues to be a focal destination for investment in facilities advancement and a number of countries - including the USA, Saudi Arabia, Kuwait and the UAE - have stakes in its construction sector. This amounts to sectors ripe with opportunity and an industry creating demand for interior and fit-out items, throughout all sectors, at a speeding up rate.

"North Africa is an emerging market with rewarding chances in its growing real estate, building and interiors sectors," said Matt Denton, President, dmg events Middle East, Asia & Africa. "We at dmg events felt this is the most opportune time to introduce events where worldwide exhibitors can fulfill regional purchasers to tap into a relatively undiscovered market. We are positive that INDEX North Africa and The Big 5 Construct North Africa will bring substantial value to both exhibitors and visitors and position themselves as the region's much expected events for business, networking, market analysis, and professional development.".

INDEX North Africa, featuring Workspace at INDEX, will be the first to take place, with the event opening its doors in December 2016. It will include Morocco's extremely effective MaDecor, ending up being the biggest sourcing event for original, innovative and inspiring interior items in the region. The Big 5 Construct North Africa will debut next year, as an entrance for worldwide companies to permeate the area's rewarding real estate, building products and construction sectors.

The launch of the geo-adapted events in North Africa is the latest in a series of strategic moves by dmg events as it expands its company into crucial markets on the continent. This latest addition to the Big 5 brand name joins events, which presently happen in Dubai, Saudi Arabia, Kuwait, Indonesia and India. Other African endeavors include the inaugural edition of The Big 5 East Africa and the East Africa Coatings Congress, both of which happen later this year.

These new launches been available in the wake of dmg events recent acquisition of Exhibition Management Services Pty Ltd (EMS), among the area's leading event business, locateded in Johannesburg, South Africa. The offer added a further five shows to the portfolio controlled by dmg events Middle East, Asia & Africa.

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